Brand Tone

Expert & Knowledgeable, Customer-Centric & Supportive, Enthusiastic & Passionate, Professional & Trustworthy, Approachable & Friendly

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction & Service
• •Heritage & Timeless Style
• •Expertise & Guidance
• •Transparency

Best Practices

• •Prioritize Expertise with Approachability: Always provide accurate, detailed information about leathers, fit, and construction, but do so in a way that is understandable and welcoming to both seasoned enthusiasts and newcomers. Avoid overly technical jargon without explanation.
• •Emphasize Longevity and Heritage: Frame the jackets not just as products, but as investments in enduring style and quality that can be passed down. Use words like "heirloom," "timeless," "legacy," and "built to last."
• •Showcase Customer Success & Collaboration: Regularly feature customer photos (with permission) and testimonials. Highlight the collaborative nature of the custom fit process, emphasizing how you work *with* the customer to achieve their vision.
• •Maintain a Helpful and Patient Voice: Mirror the highly-praised customer service in all written communications. Anticipate customer questions and provide clear, comprehensive answers. Reassure customers about the custom process, especially the financial investment involved.
• •Be Passionate and Authentic: Let the genuine love for quality leather goods shine through. Share the stories behind the brands and the unique characteristics of different leathers. Authenticity builds trust and resonates with customers who share that passion.

Social Perception

Highly Reputable & Trusted, Exceptional Customer Service, Go-To for Custom Fit, Specialists/Experts, Positive Community Presence

Copy Examples

• •Fresh off the bench and ready for a lifetime of adventures. This custom Aero Hooch Hauler in rich Badalassi cowhide is a testament to timeless style and rugged durability. Notice the unique grain character that will only get better with age. Dreaming of your own heirloom-quality leather? Let's talk through the details. #ThurstonBros #AeroLeather #LeatherJacket #MadeToLast #VintageStyle
• •Your Perfect Leather Jacket, Guaranteed. Our signature fit jacket process takes the guesswork out of custom orders. Experience the Thurston Bros difference and invest in a jacket crafted just for you. [Link to Custom Order Page]
• •We love hearing from happy customers! John L. just received his Vanson Gambler and said, 'OH MY GOD! What more can I say? This jacket is incredible!! Thank you so much for assisting me with this process.' It's our pleasure, John! Creating your dream jacket is what we do best. #ThurstonBrosCustomer #VansonLeathers #DreamJacket #QualityLeather #CustomerService
• •At Thurston Bros, we believe a leather jacket is more than just an item of clothing – it's a companion for life's journeys. That's why we partner with artisans who share our passion for exceptional materials and meticulous craftsmanship. Discover the story behind each stitch. [Link to 'Our Brands' Page]
• •Carrie @ Thurston Bros | Your guide to the finest Aero, Vanson, and Thedi leathers. Let's build your next heirloom. sales@thurston-bros.com | Fit Jacket Process | Gently Worn Stock