Brand Tone

Passionate and Engaging

Brand Values

• •Quality Game Design
• •Player Experience
• •Thematic Integration
• •Community Engagement
• •Passion for Gaming
• •Creativity and Innovation
• •Accessibility

Best Practices

• •Embrace Enthusiasm: Let your genuine passion for board games shine through in every communication. Use exclamation points where appropriate and share excitement for new releases, events, or fan creations.
• •Speak the Gamer's Language: Use terminology familiar to board gamers (e.g., 'mechanics,' 'replayability,' 'theme,' 'components') but ensure it's accessible. Explain concepts clearly when necessary.
• •Foster Community Interaction: Actively engage with your audience. Ask questions, respond to comments and messages promptly and thoughtfully, and share user-generated content. Make them feel part of the Thunderworks family.
• •Be Authentic and Transparent: Share behind-the-scenes glimpses, talk about the design process (the joys and challenges), and be open about updates. This builds trust and reinforces the creator-driven nature of the brand.
• •Highlight the 'Why': Don't just describe what your games are; explain *why* they are special. Focus on the experience they offer, the problems they solve for gamers (e.g., a great solo experience, a unique thematic journey), and the passion that drives their creation.

Social Perception

Respected and Reliable Independent Publisher

Copy Examples

• •Headline: Forge Your Legend. Craft Your Hero. Body: Dive into the world of Roll Player! Whether you're meticulously building the perfect champion or exploring new expansions, adventure awaits. What story will your dice tell? #RollPlayer #BoardGames #Fantasy
• •Headline: The Queen Demands, You Deliver! Body: Cartographers, it's time to map the untamed lands! Every season brings new edicts and challenges. Will your maps be the most renowned in the kingdom? Perfect for solo play or with friends! #Cartographers #FlipAndWrite #StrategyGames
• •Headline: From Our Table to Yours: A Labor of Love. Body: At Thunderworks Games, we pour our passion for gaming into every design, every piece of art, every rulebook. We're players just like you, dedicated to crafting experiences that excite and engage. Discover your next favorite game with us! #ThunderworksGames #IndieGames #TabletopGaming
• •Headline: New Adventures on the Horizon! Body: We're always dreaming, designing, and playtesting what's next for Thunderworks Games! Keep an eye on our channels for exciting announcements and sneak peeks. What kind of game would you love to see from us? Let us know in the comments! #GameDesign #ComingSoon #BoardGameCommunity
• •Headline: Behind the Dice: Meet the Creator! Body: Ever wonder what goes into making a game like Roll Player or Cartographers? Join Keith Matejka in our latest YouTube designer diary as he shares the inspirations and challenges behind [Specific Game/Expansion]. Link in bio! #DesignerDiary #BoardGameDesign #ThunderworksGames