Tono de Marca

Confident, approachable, slightly rebellious, playful, casual, authoritative yet fun-loving.

Valores de Marca

• •Simplicity and Accessibility
• •Quality and Craftsmanship
• •Community and Local Pride
• •Authenticity

Mejores Prácticas

• •Lead with Confidence, Follow with a Wink: Start with a bold, authoritative statement about the quality of your coffee, then soften it with a touch of humor or casual language. This balances expertise with approachability.
• •Keep it Simple and Direct: Avoid overly technical coffee jargon. Write as if you're explaining your coffee to a good friend – with passion and clarity, but without pretension.
• •Embrace Your Roots: Consistently reference Costa Mesa and your local community. This reinforces your brand's authenticity and builds a strong local following.
• •Tell Your Story: Weave elements of your origin story into your copy whenever possible. Reminding customers that the brand started in a kitchen with a simple mission makes the company more relatable.
• •Let the Product Be the Hero, But Don't Be Afraid to Be Human: While the coffee is the main event, infusing the copy with the founders' personalities and a sense of humor makes the brand more memorable and engaging. The 'manly men doing gentle things with coffee' quote is a perfect example of this.

Percepción Social

Cool, high-quality, local coffee brand with an edge; premium yet unpretentious; exciting and versatile; strong, smooth flavor; local success story embedded in the community.

Ejemplos de Copy

• •Tired of bitter coffee and bitter mornings? We get it. Our new Dark Side of Noon blend is roasted to perfection, bringing you notes of dark chocolate and butterscotch without any of the burnt stuff. We did the hard work, you just have to drink it. #SimplyDelicious #ThunderKingCoffee
• •We believe great coffee shouldn't be complicated. It should be bold, smooth, and ready to fuel your day. Born in a Costa Mesa kitchen and raised on local love, we're here to make your coffee ritual the best part of your day. No snobbery, just seriously good coffee. #ThunderKing
• •Warning: Our Black Gold Nitro Concentrate is not for the faint of heart. This is the strong, silent type of coffee that gets the job done. Dilute it if you must, but we recommend you don't. Ready to handle it? #BlackGold #ColdBrew
• •Costa Mesa runs on ThunderKing. From beach days to board meetings, we're the fuel that keeps our city moving. Grab a bottle of our legendary cold brew and taste the local difference. #MadeInCostaMesa
• •Our 'Coffee Forever' crewneck is for those who take their coffee as seriously as their comfort. It's soft, it's stylish, and it's the perfect uniform for your daily grind. Your partner will probably steal it. You've been warned. #ThunderGear