Brand Tone

Authentic, Health-Conscious & Nourishing, Energetic & Active, Straightforward & Simple, Friendly & Approachable

Brand Values

• •Real Food Ingredients
• •Health & Wellness
• •Taste & Quality
• •Transparency
• •Fueling Adventure
• •Simplicity

Best Practices

• •Prioritize Ingredient Transparency: Always lead with the simplicity and reality of the ingredients. Use phrases like "made with only...", "just fruits, nuts, and spices," and avoid jargon. This reinforces authenticity and straightforwardness.
• •Focus on "Real": Consistently use words like "real," "whole," "natural," and "simple" to describe the food and its benefits. This directly reflects core brand values.
• •Embrace an Active, Positive Voice: Use action-oriented verbs and an encouraging tone, especially when linking the bars to energy and lifestyle. Connect the product to activities and feeling good.
• •Keep it Uncomplicated: Mirror the simplicity of the bars in the copy. Avoid overly complex sentences or marketing fluff. Get straight to the point about the benefits and ingredients.
• •Show, Don't Just Tell, the "Why": Briefly share the founding story or the philosophy behind the brand (e.g., created by athletes, belief in real food) to connect with consumers on a deeper, more authentic level.

Social Perception

Positive View on Ingredients, Trusted for Dietary Needs, Good Taste & Texture (Generally), Effective Energy Source, Authentic and Mission-Driven, Association with Quality

Copy Examples

• •Headline: Real Food. Real Energy. Real Simple. Body: Tired of mystery ingredients and hidden sugars? Thunderbird bars are crafted with just fruits, nuts, seeds, and spices. That’s it. Fuel your adventures the way nature intended. #RealFoodRealEnergy
• •Headline: Your Daily Dose of Deliciously Clean Energy. Body: No added sugar, no gluten, no kidding. Just pure, plant-based goodness in every bite. Grab a Thunderbird bar and power through your day, naturally. #SimplyThunderbird
• •Headline: Adventure-Ready. Pantry-Perfect. Body: Whether you're hitting the trails or conquering your to-do list, Thunderbird bars provide sustained energy from real food ingredients. Taste the wholesome difference. #FuelYourJourney
• •Headline: Paleo? Vegan? Gluten-Free? Yes, Yes, and Yes! Body: Finding a snack that fits your lifestyle shouldn't be complicated. Thunderbird bars are made with simple, whole ingredients that taste amazing and keep you going. Clean eating, simplified. #EatCleanFeelGood
• •Headline: From Austin With Love (And Lots of Real Food). Body: Born from a desire for truly nourishing and tasty fuel, Thunderbird bars are made with passion and simple ingredients. Energize your body with the goodness of the earth. #ThunderbirdREAL