Brand Tone

Refined & Artisanal, Passionate & Evocative, Confident & Knowledgeable, Elegant & Premium

Brand Values

• •Quality: Finest natural ingredients, quality over quantity, exacting standards.
• •Craftsmanship: Artisan spirits, handcrafted, traditional distilling methods, small batches.
• •Passion: Driven by a passion for crafting exceptional spirits.
• •Experience Enhancement: Elevate everyday moments into cherished memories, unique taste experiences that inspire connection and celebration.
• •Tradition (with a modern appreciation): Deep appreciation for traditional distilling methods while creating spirits for contemporary moments that matter.

Best Practices

• •Emphasize Quality and Craftsmanship Consistently: Always use language that reflects the artisanal nature of the products (e.g., "handcrafted," "small batch," "finest ingredients," "meticulously selected"). Avoid overly casual or mass-market terminology.
• •Focus on the "Moment": Connect the consumption of the spirits to experiences, celebrations, and cherished memories, as per the tagline "Artisan spirits for moments that matter." Use evocative language that paints a picture.
• •Maintain a Refined Vocabulary: Choose words that convey sophistication and elegance. The language should feel premium without being alienating or overly technical (unless explaining a specific distillation process to a connoisseur audience).
• •Highlight Passion and Tradition (Authentically): Weave in the brand's story of passion for distilling and respect for traditional methods. This adds depth and authenticity, distinguishing it from larger, more industrial producers.
• •Ensure Visual Consistency Supports the Tone: While this is about copywriting, the tone set by the words must be matched by the brand's visual identity (website design, product photography, any future marketing materials). Elegant, clean visuals will reinforce the refined, artisanal tone of the copy.

Social Perception

Customers are likely intended to perceive Thümm & Co as a provider of high-quality, sophisticated artisan spirits, perfect for special occasions or for those who appreciate finer alcoholic beverages. The branding aims for an image of a discerning choice.

Copy Examples

• •Thümm & Co: Where Craftsmanship Meets Celebration. Every bottle of Thümm & Co artisan spirits is a testament to our dedication. Small batches, the finest botanicals, and a passion for tradition, distilled into moments you’ll want to savour. Discover your new tradition.
• •Elevate Your Evenings with Thümm & Co Dry Gin. Crisp, juniper-forward, with a whisper of citrus and spice. Our Dry Gin isn't just made; it's meticulously crafted for the moments that matter. Experience the art of fine spirits.
• •The Taste of Summer, Bottled. Introducing Thümm & Co Pink Gin. Handcrafted with an infusion of the finest summer berries, our Pink Gin is a delicate dance of smooth refreshment and subtle sweetness. Perfect for sun-drenched afternoons and joyful gatherings.
• •For the Connoisseur: Thümm & Co Barrel Aged Gin. Patience, passion, and oak barrels converge to create a gin of unparalleled complexity. Notes of vanilla, caramel, and a hint of smoke define this exceptional spirit. This is more than gin; it's an experience.
• •Small Batch. Big Moments. At Thümm & Co, we believe true quality lies in the details. That’s why our spirits are handcrafted in small batches, ensuring every sip inspires connection and elevates your cherished memories. Taste the difference passion makes.