Brand Tone

efficient, tech-savvy, and aspirational

Brand Values

• •Efficiency
• •Accessibility
• •Effectiveness
• •Innovation

Best Practices

• •Lead with the Benefit: Always start with the outcome for the creator (e.g., "Get more views," "Increase your CTR," "Save 2 hours a day"). The technology is the how, but the result is the why.
• •Use Creator-Centric Language: Speak the language of YouTubers. Use terms like "CTR," "A/B testing," "monetization," "audience retention," and "viral." This builds credibility and shows you understand their world.
• •Keep it Aspirational but Grounded: Inspire creators with the possibility of success, but back it up with concrete features and benefits. Instead of just saying "be successful," say "Increase your click-through rate with thumbnails optimized for engagement."
• •Emphasize Speed and Simplicity: The core appeal is efficiency. Consistently use words like "instantly," "in seconds," "one click," and "automated" to reinforce this value proposition.
• •Show, Don't Just Tell: Let the visuals do the talking. Pair strong copy with high-quality examples of thumbnails generated by the AI. Before-and-after comparisons can be particularly effective on social media.

Social Perception

Largely unformed and shaped by the brand's own messaging. Perceived by YouTube creators as one of several emerging AI tools for workflow optimization. Needs to build a reputation for superior results and user experience to stand out in a competitive market.

Copy Examples

• •Your best-performing video is one click away. Generate an AI thumbnail in 30 seconds and watch your CTR soar.
• •Stop guessing what makes a great thumbnail. Our AI has analyzed thousands of viral videos to create click-worthy designs for you. Spend less time designing and more time creating.
• •Is your thumbnail costing you views?
• •Don't let bad design kill your content. THUMBS.AI gives you a professional graphic designer, powered by AI. Get stunning, high-CTR thumbnails without any design skills. Try it free.
• •From creator to viral sensation. Level up your YouTube game with thumbnails that demand to be clicked.