Brand Tone

Confident, Performance-Oriented, Protective, Reassuring, Supportive, Encouraging, Direct, Informative, Enthusiastic, Passionate, Approachable, Community-Focused

Brand Values

• •Performance Enhancement
• •Player Protection and Safety
• •Quality and Innovation
• •Comfort and Confidence
• •Customer Focus and Support
• •Inclusivity
• •American Made

Best Practices

• •Prioritize Player Benefit: Always frame copy around how ThumbPRO helps the player – whether it's pain reduction, improved confidence, better grip, or enhanced performance.
• •Use Strong Action Verbs: Employ dynamic verbs like "Unlock," "Boost," "Protect," "Swing," "Drive," "Dominate," "Own" to convey power and performance.
• •Maintain a Confident yet Supportive Voice: Be assertive about the product's benefits and quality, while also showing understanding and support for players' challenges (like fear of sting or desire to improve).
• •Highlight Key Differentiators Consistently: Regularly mention the patented ergonomic design, "Made in the USA" aspect, and effectiveness for all player levels to reinforce brand identity and trust.
• •Incorporate Testimonials and Social Proof (Naturally): Weave in phrases that echo customer experiences, like "game changer" or "can't even tell it's on," to build credibility and resonate with potential buyers.

Social Perception

Positive Customer Reviews, Effective Product, Good Customer Service, Trusted by Various Levels, Addresses a Real Need, Considered a Quality Product, Engaging TikTok Presence

Copy Examples

• •Headline: Swing Fearlessly. Protect Your Power. Body: Don't let bat sting dictate your at-bat. ThumbPRO’s patented design absorbs impact, so you can focus on driving the ball with confidence. Experience the difference real protection makes. Swing harder, smarter, and pain-free. Call to Action: Get Your ThumbPRO Today!
• •Headline: Unlock Your Potential at the Plate. Body: The ThumbPRO isn't just a guard; it's a performance enhancer. Our ergonomic design promotes proper grip and helps increase bat speed by ensuring optimal hand position. Feel the comfort, feel the power. Call to Action: Elevate Your Game!
• •Headline: USA-Made Quality for Players Who Demand the Best. Body: Proudly designed, engineered, and manufactured in the USA, ThumbPRO is built for durability and peak performance. Trusted by pros and youth players alike. Invest in your game with American-made protection. Call to Action: Shop the Collection.
• •Headline: No More Sting, All Swing. Body: Tired of that painful bat vibration on mishits or cold days? ThumbPRO provides 180 degrees of protection, wrapping your hand in comfort so you can attack every pitch. Play the game you love, without the pain. Call to Action: Swing Without the Sting!
• •Headline: For the Love of the Game, From Our Family to Yours. Body: As a family-owned business, we’re passionate about baseball and softball. The ThumbPRO was created to help every player, from Little League to the Big Leagues, play with more confidence and less pain. Join the ThumbPRO family! Call to Action: Find Your Fit.