Brand Tone

Personal & Authentic, Whimsical & Witchy, Informative & Trustworthy, Nature-Connected & Earthy, Approachable & Inclusive, Community-Oriented

Brand Values

• •Handcrafted Quality
• •Natural & High-Quality Ingredients
• •Transparency
• •Sustainability & Ethics
• •Personal Well-being & Self-Care
• •Connection to Heritage & Place
• •Female-Owned Business
• •Customer Dream Realization

Best Practices

• •Embrace the "Witchy Whimsy" Authentically: Consistently use evocative, slightly magical, and nature-inspired language. Don't shy away from terms like "enchanting," "mystical," "ritual," or "sacred space," but ensure it feels genuine to Katie's approachable "not 'not' a witch" persona.
• •Prioritize "Personal Touch" Storytelling: Continue to weave in Katie's personal connection to the brand, the ingredients, and the Iowa landscape. This builds authenticity and connection. Share behind-the-scenes glimpses where appropriate.
• •Clearly Communicate Core Values: Regularly reiterate commitments to natural ingredients, handcrafted quality, sensitive skin formulations, and cruelty-free practices. This reinforces trust and appeals to conscious consumers.
• •Maintain an Informative & Helpful Voice: While whimsical, ensure product descriptions are also clear about benefits, key ingredients, and what the product *doesn't* contain (parabens, phthalates, etc.). This caters to those seeking solutions for sensitive skin or a desire for non-toxic products.
• •Foster Community & Inclusivity: Use welcoming language that resonates with "magical folks, tender-hearted rebels, and sensitive-skinned heathens" (as per the original 'About Us' vibe). Engage with comments and reviews to build a loyal community around the brand.

Social Perception

Customers consistently praise the quality and effectiveness of the products, particularly the soaps and lotions, noting they leave skin feeling good and not dry. The scents are a standout feature, frequently described as "incredible," "amazing," and "enchanting." Many reviews express strong loyalty and intent to repurchase. Customers with allergies or sensitive skin have found products they can use and love. The "witchy vibe" is well-received and seen as unique. Wholesale reviews mention items look "so nice on my retail shelf." The win in the Emerging Entrepreneur competition and presence in local markets suggest community support and recognition. The new physical store at NewBo City Market is anticipated to offer an "immersive shopping experience that reflects Katie's eclectic style and passion for the craft."

Copy Examples

• •✨ Unleash your inner magic! ✨ Our handcrafted [Product Name, e.g., Feywood Soap] is brewed in small batches with enchanting botanicals and the purest ingredients. Perfect for sensitive souls and tender-hearted rebels. What does your spirit seek today? #CedarWitchGoods #HandcraftedMagic #BotanicalSkincare #WitchyVibes
• •From the banks of the Cedar River to your sacred space. I'm Katie, the heart and hands behind Cedar Witch Goods. Inspired by family whispers of old magic and a deep love for the earth, I craft each product with intention, care, and a touch of whimsy. Because everyone deserves a little enchantment in their day. #OneWitchOperation #IowaMade #NaturalSkincare
• •🌙 Psst... New Moon, New Magic (and a treat for your skin!)
• •Wash away the mundane and welcome the mystical. Our 'Ritual Bath Soak' is a carefully conjured blend of [Key Ingredient 1, e.g., Dead Sea Salt], [Key Ingredient 2, e.g., Dried Lavender], and [Key Ingredient 3, e.g., Cedarwood Essential Oil] to cleanse your aura and soothe your spirit. Light a candle, set your intentions, and let the magic unfold. Free from parabens, phthalates, and anything that dulls your sparkle.
• •We believe in skincare that's kind to your skin and the earth. 🌿 That's why every Cedar Witch Goods creation is handcrafted from scratch, using high-quality, palm-oil free ingredients, and is always cruelty-free. Feel the magic, naturally. #SustainableSkincare #EthicalBeauty #HandmadeWithLove #CedarWitchValues