Brand Tone

Approachable & Accessible, Supportive & Artist-Centric, Contemporary & Edgy, Community-Focused & Engaging, Passionate & Enthusiastic

Brand Values

• •Creativity & Originality
• •Inclusivity & Opportunity
• •Community Engagement
• •Accessibility of Art
• •Cultural Contribution

Best Practices

• •Embrace 'Accessible Edge': Write in a way that is welcoming and easy to understand, even when discussing niche art forms. Avoid overly academic or exclusionary jargon. However, don't shy away from language that reflects the bold, unconventional nature of the art (e.g., 'wonderfully weird,' 'provokes,' 'dare to be different').
• •Champion the Artist: Always highlight the artist's unique perspective and story. Use supportive and empowering language when referring to artists and their work. Frame the gallery as a platform for their voices.
• •Foster Connection: Use inclusive language ('join us,' 'we,' 'our community'). Encourage interaction and participation, whether it's attending an event, commenting online, or starting a collection.
• •Keep it Visually Inspired (even in text): Use descriptive and evocative language that paints a picture, mirroring the visual nature of the art. Words like 'vibrant,' 'dive into,' 'pops' can help.
• •Stay Authentic and Passionate: Let the genuine enthusiasm for the art and the artists shine through. Whether it's Johnny Tran's voice in the podcast or a social media post, the passion should be palpable and contagious. Avoid overly corporate or sterile language.

Social Perception

Vibrant Hub for Niche Art, Supportive of Artists, Community-Oriented, Credible and Established, Voice for Unique Expression

Copy Examples

• •Exhibition Announcement (Instagram/Facebook Post): Dive into the wonderfully weird world of [Artist Name]'s latest collection, '[Exhibition Title]'! 🎨✨ We're thrilled to bring you art that pops, provokes, and pulls you into another dimension. Join us for the opening reception this Friday, 7-10 PM. Discover your next obsession. #ThumbprintGallery #PopSurrealism #UrbanArt #LaJollaArt #SanDiegoArtScene #LeaveYourMark
• •Artist Spotlight (Blog/Newsletter): Meet [Artist Name]: The visionary making waves with their unique [style/medium]. At Thumbprint, we're all about giving artists the space to share their distinct voice – their 'thumbprint' on the world. [Artist Name]'s work challenges perceptions and sparks conversation. Come see it for yourself and support emerging talent! Link in bio for more on the artist and their current pieces. #SupportArtists #ContemporaryArt #ArtCommunity #ThumbprintArtist
• •Call for Open Mic Night (Social Media Story): Got something to say? 🎤🎶✍️ Our Open Mic Night is BACK this Thursday! Whether you're a poet, musician, comedian, or just love good vibes, come share your creativity in an inspiring space surrounded by incredible art. Sign-ups at 6 PM, show starts at 7 PM. All are welcome. Let's build community, one performance at a time! #ThumbprintEvents #LaJollaEvents #CreativeCommunity #OpenMicSD
• •About Us Snippet (Website/Brochure): At Thumbprint Gallery, we believe art should be exciting, accessible, and a little bit edgy. Since 2009, we've been the home for pop surrealism, urban art, and contemporary pop culture in La Jolla, championing emerging and established artists who dare to be different. We're more than a gallery; we're a community. Come explore with us. #ArtForEveryone #ContemporaryArtGallery #PopCultureArt
• •Podcast Promotion (Cross-Platform): Ever wonder what makes San Diego's art scene tick? 🤔 Johnny Tran sits down with the creators, innovators, and disruptors on the Creative Buzz Podcast. Tune in for fresh perspectives on art, culture, and everything in between. New episode drops Wednesday! Listen on [Platform Links]. Sponsored by Thumbprint Gallery – where art leaves its mark. #CreativeBuzzPodcast #SanDiegoArts #ArtTalk #ThumbprintGallery