Brand Tone

Aspirational & Stylish, Helpful & Encouraging, Passionate & Enthusiastic, Quality-Conscious & Professional, Approachable & Friendly

Brand Values

• •Quality & Design Excellence
• •Accessibility & Empowerment (DIY)
• •Customer Satisfaction & Support
• •Innovation & Problem-Solving
• •Sustainability
• •Collaboration & Growth

Best Practices

• •Always Lead with Inspiration and Aesthetics: Focus on how the product transforms a space and makes it more beautiful and inviting. Use evocative language that appeals to a desire for a stylish home.
• •Balance Style with Practicality: While showcasing the beauty, always reinforce the ease of installation (DIY-friendly) and the functional benefits (acoustic improvement).
• •Maintain a Helpful and Supportive Voice: Offer tips, guides, and easy access to customer support. Ensure the language empowers customers to undertake projects.
• •Incorporate the Brand Story and Values: Subtly weave in the passion behind the brand, the commitment to quality (Nordic/Danish design), and any sustainability aspects.
• •Stay Consistent Across All Channels: Whether it's a detailed website description, a quick TikTok caption, or a customer service email, the core tone – aspirational yet approachable, quality-focused yet encouraging – should remain consistent. Adapt the style for the platform but not the fundamental voice.

Social Perception

A provider of high-quality, stylish wall paneling solutions. A brand that makes sophisticated interior design more accessible. Innovative and on-trend, bringing modern European designs to South Africa. Reliable, with good product quality and helpful customer service. A source of inspiration for home improvement projects.

Copy Examples

• •Image: A stunning living room featuring Thula Wall panels as a TV backdrop. Elevate your everyday. ✨ Our acoustic wood panels don't just look incredible; they create a sound sanctuary in your favourite space. Swipe to see the before! #ThulaWall #FeatureWall #HomeTransformation #NordicDesign #AcousticPanels #DIYDecor
• •Tired of that blank wall? Imagine transforming it in an afternoon! Thula Wall brings you easy-to-install, Danish-designed acoustic panels. Add warmth, texture, and a touch of modern elegance to your South African home. Visit thulawall.co.za to explore the range and discover your home's potential. Your dream space is closer than you think! #HomeRenovationSA #InteriorDesign #DIYFriendly #ThulaWallStyle
• •From Our Home to Yours: The Thula Wall Story. We couldn't find the perfect feature wall, so we created it. Now, we're passionate about helping you bring beautiful, high-quality Nordic design and acoustic comfort to your space. Easy to install, stunning to behold. Discover the Thula Wall difference. [Link to About Us/Shop Now]
• •Weekend project, anyone? 🤩 Watch how easy it is to take your wall from drab to FAB with Thula Wall! Quality you can see and feel, plus awesome acoustics. What are you waiting for? Link in bio to get your panels! #ThulaWall #DIYProjects #SlatWall #HomeDecorIdeas #SoundProofingStyle
• •🍂 Warm Up Your Walls: New Season Styles from Thula Wall Are Here! Body Snippet: Hello [Customer Name], As the seasons change, so can your space! Discover our latest arrivals and best-selling Akupanels, designed in Denmark to bring warmth, texture, and serene acoustics to your home. Plus, get inspired by our new installation guides – your next DIY masterpiece awaits! [Link to New Arrivals]