Brand Tone

Innovative, Accessible & Practical, Trustworthy & Transparent, Customer-centric & Supportive, Enthusiastic & Passionate

Brand Values

• •Innovation: Constantly seeking and offering the latest and most useful technology.
• •Accessibility: Making technology easy to obtain and use for everyone.
• •Practicality: Focusing on products that provide real-world solutions and convenience.
• •Trust & Transparency: Building confidence with customers through clear communication and quality assurance.
• •Quality: Ensuring products are tested and reliable ("todos os nossos produtos têm garantia contra defeitos de fabrico").
• •Customer Focus: Prioritizing customer support and satisfaction.
• •Community: Viewing themselves as more than a store, but a community embracing the digital revolution ("A Muzano Store é mais do que uma loja – é uma comunidade que acredita no poder da tecnologia para transformar rotinas").

Best Practices

• •Speak the Customer's Language: Use clear, straightforward language that resonates with a tech-savvy but broad audience. Avoid overly technical jargon unless clearly explained. Focus on benefits over just features.
• •Highlight Innovation with Practicality: Showcase how new and exciting your products are, but always tie it back to how they improve daily life or solve a problem.
• •Build Trust Through Transparency: Be open about your processes (like collaborating with international suppliers) and confident in your quality guarantees.
• •Maintain an Enthusiastic and Supportive Voice: Let your passion for technology shine through. Ensure your support messages are helpful, friendly, and readily available, reinforcing the "suporte próximo" value.
• •Create a "Community" Feel: Encourage interaction and make customers feel like they are part of a forward-thinking group that embraces technology's potential, aligning with the idea of a "revolução digital."

Social Perception

The brand aims to be perceived as a reliable and innovative source for technology.

Copy Examples

• •Headline: Muzano Store: Your Everyday Tech, Reimagined. Discover gadgets that simplify and inspire.
• •Product Description Snippet: Tired of tangled wires? Our new smart charger offers seamless power and sleek design, making your life just a bit easier. Innovation you can trust.
• •Email Subject Line: Unlock a Smarter Home with Muzano's Latest Gadgets!
• •About Us Blurb: At Muzano, we're tech enthusiasts just like you. We handpick innovative products that solve real problems and bring a touch of the future to your fingertips. Quality tested, customer approved.
• •Promotional Post: Why just follow the digital revolution when you can join it? Explore Muzano Store for tech that keeps you ahead, backed by support that’s always here for you.