Brand Tone

Heartfelt, Playful, and Passionate

Brand Values

• •Celebrating Companionship
• •Personalization and Uniqueness
• •Love for Animals
• •Joy and Happiness
• •Community

Best Practices

• •Develop a Brand Voice Guide: Clearly document the tone (Heartfelt, Playful, Passionate), key messaging pillars, "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand what resonates with pet lovers – their humor, their emotional triggers, the language they use. Tailor your copy to speak directly to their experiences and passions.
• •Embrace Storytelling: Share stories (yours, your customers') that highlight the joy, love, and funny moments of pet ownership. This naturally lends itself to a heartfelt and playful tone.
• •Use Emotive and Evocative Language: Choose words that convey warmth, affection, fun, and enthusiasm. Instead of just "nice shirt," try "a t-shirt that feels like a warm hug from your furry best friend."
• •Be Consistent Across All Channels: Ensure the tone is the same whether it's on your website, social media posts, email newsletters, product descriptions, or customer service interactions. Regular internal reviews of content can help maintain this consistency.

Social Perception

niche provider for devoted pet owners

Copy Examples

• •Product Ad (T-Shirt): "Wear your heart on your sleeve, and your furry best friend on your tee! 🥰 Our custom pet portrait t-shirts are the paw-fect way to keep your beloved companion close, always. Get ready for smiles, 'awws,' and maybe a few happy tail wags! Design yours today and let the world see your fur-ever love. #CMTForever #PetsMoreLove #CustomPetShirt"
• •Social Media Engagement Post: "Caption this! 📸 What do you think this adorable furball is dreaming about? 🤔 Share your funniest or sweetest ideas below! We believe every pet dream is filled with endless treats and cuddles. ✨ #DogDreams #CatNaps #PetsMoreLoveCommunity"
• •Promotional Email Subject: "🐾 A Special Treat Just For You & Your Furry Hero! 🐾 Email Body Snippet: Because they're not just pets, they're family. At CMT Forever, we're passionate about helping you celebrate that incredible bond. For a limited time, enjoy [Discount]% off your next personalized treasure and turn a cherished photo into a keepsake that'll warm your heart every day."
• •Website "About Us" Snippet: "It started with a simple idea: our pets are our heroes, our confidants, our silliest jesters, and our most loyal friends. At CMT Forever, we're a bunch of devoted pet parents on a mission to help you shout your pet love from the rooftops (or at least, wear it proudly!). We pour our passion into every design, creating more than just apparel – we create wearable hugs and happy memories."
• •Instagram Story Poll: *Image: A cute pet looking curious.* Does your furry friend 'talk' back to you? Poll: YES! All the time! / Only when treats are involved 😉 #PetConversations #CMTForeverFun #AnimalLovers"