Brand Tone

Authoritative & Trustworthy, Innovative & Forward-Thinking, Reassuring & Safety-Conscious, Professional & Direct, Empathetic & Purpose-Driven

Brand Values

• •Safety
• •Innovation
• •Reliability & Quality
• •Practicality & Convenience
• •Preparedness

Best Practices

• •Anchor in the "Why": Always connect back to the core mission of saving lives and the founder's story. This adds authenticity and reinforces the purpose-driven nature of the brand.
• •Emphasize Authority & Trust: Consistently mention USCG approval, rigorous testing, and any endorsements or adoptions by professional bodies. Use clear, confident language.
• •Highlight Innovation & Practical Benefits: Focus on how ThrowRaft products are different and better – specifically their compactness, speed of deployment, and ease of use compared to traditional alternatives.
• •Maintain a Professional Yet Empathetic Voice: While the subject is serious, the tone should be reassuring and understanding of boaters' needs for both safety and convenience. Avoid overly technical jargon where possible, ensuring clarity for all users.
• •Develop and Adhere to Brand Voice Guidelines: Create a document outlining the brand's personality, key messaging points, approved terminology, and a "do's and don'ts" list for communication across all channels to ensure consistency.

Social Perception

Innovative Life-Saver, Trustworthy & Reputable, Premium Product, Solution-Oriented, Responsive & Engaged (on social media)

Copy Examples

• •Headline: Seconds to Safety. A Lifetime of Peace of Mind. Body: Don't compromise on safety or space. The ThrowRaft TD2401 is the USCG-approved, rapidly deploying throwable PFD that's 9x smaller than a ring buoy. Be prepared. Be protected. Call to Action: Discover the ThrowRaft Difference.
• •Headline: Born from Survival. Engineered for Yours. Body: Our founder's harrowing experience ignited a passion to revolutionize water safety. The ThrowRaft isn't just a product; it's a promise – to provide the most innovative, reliable, and compact life-saving technology on the water. Call to Action: Trust Your Safety to ThrowRaft.
• •Headline: More Space for Adventure. Zero Compromise on Safety. Body: Traditional PFDs are bulky and outdated. The ThrowRaft TD2401 offers superior, USCG-approved protection in a compact design that fits anywhere. Inflates automatically on contact with water. Because every second, and every inch, counts. Call to Action: Upgrade Your Safety Gear Today.
• •Headline: The U.S. Coast Guard Trusts It. Shouldn't You? Body: Chosen by professionals who face the toughest conditions, the ThrowRaft TD2401 has undergone over 35 rigorous tests to earn USCG approval. When lives are on the line, innovation and reliability matter most. Call to Action: Equip Your Vessel with the Best.
• •Headline: Don't Just Float. Survive. Body: The ThrowRaft is more than a PFD; it's your first line of defense in an emergency. Easy to throw, fast to inflate, and highly visible, it’s designed to keep you or your loved ones safe until help arrives. Invest in what truly matters. Call to Action: Learn More & Stay Safe.