Brand Tone

Nostalgic, Fun, and Approachable

Brand Values

• •Nostalgia and Joy
• •Authenticity and Quality
• •Accessibility and Affordability
• •Customer-Centric Approach

Best Practices

• •Embrace "You" and "We": Use conversational language. Address the customer directly ("You") and speak from the brand's perspective ("We") to maintain the friendly, small-business feel.
• •Ask Nostalgic Questions: Engage the audience by prompting them to share their own memories. In product descriptions or social media, use questions like, "What was your favorite Saturday morning cartoon?" or "Remember this?" to foster a sense of community.
• •Reference Sensory Details: Talk about the feeling of the past. Use words that evoke sensory memoriesthe sound of a video game, the taste of a specific candy, the look of a retro pattern. This deepens the "therapy" aspect of the brand.
• •Highlight Authenticity and Rarity: Consistently mention that products are "authentic," "licensed," or "hard-to-find." This builds trust with the collector community and reinforces the brand's value of quality.
• •Keep it Positive and Fun: The tone should always be upbeat and centered on the joy of nostalgia. Avoid complex or overly corporate language. The copy should feel like a conversation with a fellow fan of all things retro.

Social Perception

Positive, as the brand facilitates a tangible connection to the past and positive emotional experiences through nostalgia.

Copy Examples

• •Your phone is futuristic, but your style is forever Y2K. Snap on this case and bring back the dial-up sounds, butterfly clips, and flip-phone attitude. Itnot just a case; its a time machine in your pocket.
• •Remember when Saturday mornings were sacred? We do. Wear the cartoons that raised you and carry a piece of that carefree magic all day long. Adulting is optional when your shirt is this nostalgic.
• •At Throwback Therapy, we believe the best memories are the ones you can hold. From classic cartoon collectibles to retro tech accessories, we stock the joy of your childhood. Find your happy place.
• •Feeling nostalgic? Your childhood called, its in our new arrivals.
• •That feeling when you find a piece of your past. Our latest haul of 90s gems is live! Were collectors ourselves, so we only stock the good stuff. What memory does this bring back for you? #ThrowbackTherapy #90sNostalgia #CollectorLife