Brand Tone

Authentic & Passionate, Informal & Approachable, Supportive & Encouraging, Direct & No-Nonsense, Slightly Edgy & Cool

Brand Values

• •Quality Craftsmanship
• •DIY Empowerment
• •Community Focus
• •Authenticity
• •Customer Support

Best Practices

• •Always write as if you're talking to a fellow motorcycle enthusiast in the garage – be knowledgeable but not condescending, passionate but grounded.
• •Use authentic language that resonates with the chopper scene. Avoid overly corporate jargon or overly polished marketing speak. A little grit is good.
• •Instead of just listing features, explain how they benefit the builder and their project. Emphasize the 'do-it-yourself' satisfaction.
• •Use strong verbs and a confident tone. Encourage builders to take the plunge and start their projects.
• •While the core tone remains, adapt slightly for the platform. TikTok can be more informal and quick-hitting, while a tech article will be more detailed and direct, but both should still sound like Throttle Addiction.

Social Perception

Reputable Parts Supplier, Knowledgeable Resource, Community-Oriented, Good Value, Growing & Expanding

Copy Examples

• •Garage built and backroad bound! Check out @[customer_handle]'s killer Sporty chop running our Deluxe Hardtail Kit. That's what we're talkin' about – gettin' your hands dirty and makin' it your own. Tag us in your build! #ThrottleAddiction #SportsterChopper #DIYChopper #GarageBuilt
• •Tired of stock? These new [Handlebar Name] bars ain't for the faint of heart. USA-made steel, bent for a ride-or-die attitude. Bolt 'em on, grip 'em tight, and let the good times roll. All the specs and install tips on the site. Get yours.
• •Your Next Project Starts NOW + Fresh Parts In Stock
• •Stop dreamin', start buildin'. We just dropped a new batch of [Product Category] and our [Specific Kit] is ready to transform that donor bike. Got questions? Our tech guides have answers, and we're always here to help a fellow builder. Ride on.
• •Fuel Your Addiction. Spring Sale On Now – Score [Discount]% Off Select Parts. Your Dream Build Just Got Cheaper. Shop Now.