Brand Tone

Authentic, Passionate, and Knowledgeable.

Brand Values

• •Sustainability
• •Style & Aesthetics
• •Accessibility
• •Curation and Quality

Best Practices

• •Embrace the Niche: Continue to use language and reference brands that resonate specifically with experienced snowboarders and skiers. This reinforces the brand's expertise and "insider" status.
• •Be Radically Transparent: Always lead with honesty about the condition of the clothes. Mentioning small scuffs or signs of wear builds immense trust and manages customer expectations perfectly for a second-hand business.
• •Tell Micro-Stories: Frame products within the context of snowboarding history. Mentioning the era a piece is from or the brand's importance adds value beyond its material qualities.
• •Keep it Human: Write copy that sounds like it's from a person, not a marketing department. Use a conversational and enthusiastic tone. Avoid overly polished corporate jargon.
• •Drive Scarcity through Curation: Emphasize that items are one-of-a-kind finds. Use language like "freshly sourced," "just dropped," and "gone forever" to create a sense of urgency and highlight the unique nature of the inventory.

Social Perception

cool, niche outfitter for serious snowboarders and skiers who value individuality and history. It is seen as a trusted source for finding unique, high-quality vintage pieces that are no longer available in the mainstream market. The brand appeals to those who are both style-conscious and environmentally aware. Its focused approach has allowed it to build a loyal community that appreciates its curated selection and authentic voice.

Copy Examples

• •They don't make them like this anymore. Just in: a vintage Foursquare jacket from the early 2000s. All the pockets you need and a style that's guaranteed to stand out on the lift. Good condition, with years of shredding left in it. Live on the site now—you know the drill.
• •Wear a piece of snowboard history. We curate the best vintage and pre-loved outerwear from the golden age of the sport. Built to last, styled to stand out.
• •This isn't just used gear; it's a statement. We just added a hand-picked selection of classic Burton, Planet Earth, and Dub Brand jackets and pants to the store. Get 'em before they're gone for good.
• •Thrifty T's Boardwear: Purveyors of fine vintage snowboard and ski gear. Saving iconic outerwear from landfills and bringing style back to the slopes. Shop our curated drops below.
• •Item: Special Blend Utility Pant - Men's Large. A true workhorse from a brand that defined an era. Features reinforced knees and 10K waterproofing. Shows minor signs of a life well-lived on the hill, but all zippers and seams are solid. A perfect pant for those who value durability and timeless style.