Brand Tone

Friendly and Approachable, Enthusiastic and Upbeat, Playful and Youthful, Value-Oriented and Direct, Empowering (subtly)

Brand Values

• •Affordability
• •Accessibility
• •Cruelty-Free & Vegan Ethics
• •Customer Focus
• •Value for Money
• •Entrepreneurial Spirit (for lash tech supplies)

Best Practices

• •Embrace Emojis & Enthusiasm: Use emojis strategically to convey emotion and keep the tone light, fun, and engaging. Maintain an upbeat and positive voice, especially in announcements and customer interactions.
• •Keep it Conversational & Relatable: Write as if you're talking to a friend. Use informal language, contractions (like "you're," "it's"), and address the audience directly (e.g., "babes," "gorgeous"). Avoid overly formal or corporate jargon.
• •Highlight Value Unapologetically: Don't shy away from mentioning low prices and great deals. Make affordability a clear and proud part of your messaging. Words like "steal," "bargain," "save," and "under $X" can be used effectively.
• •Stay True to Your Visuals: Ensure the copy's tone matches the bright, youthful, and often pink-centric visual branding. If the visuals are playful, the copy should be too.
• •Engage and Amplify Your Community: Incorporate user-generated content and customer testimonials into your copy. When interacting with comments and messages, maintain the friendly, approachable, and enthusiastic tone. Use their language and mirror their excitement.

Social Perception

A Go-To for Budget Lashes, Good Quality for the Price, Trendy and Stylish, Fun and Girly, Trustworthy (within its niche), A TikTok Favorite

Copy Examples

• •Instagram Post (New Arrival): ✨ OMG, babes! ✨ Get ready to SLAY on a budget! 💖 Our NEW 'Dreamy Doe-Eye' lashes just dropped, and they're only $5! 🤯 Who said glam had to be exxy? 😉 Tap to shop & treat yo'self! #ThriftyLashes #AffordableGlam #NewLashes #CrueltyFreeBeauty
• •Facebook Ad (Sale Promotion): 💸LASH EMERGENCY? WE GOT YOU! 💸 Stock up during our MEGA Lash Sale! 🎉 Get your fave fluffy, vegan styles starting at just $3! 😱 Don't walk, RUN to thriftylashes.com before they're gone! Your wallet will thank you! 😉 #ThriftyLashesSale #BudgetBeauty #VeganLashes #LashGoals
• •Website Banner (Homepage): Hello Gorgeous! 👋 Welcome to Thrifty Lashes - Where killer looks don't kill your bank account! 😍 Shop $5 Lashes & Cruelty-Free Glam Now!
• •Email Subject Line (Rewards Members): 💖 A Little Treat Just For You, Thrifty Babe! 💖 Your Exclusive Offer Inside...
• •TikTok Video Idea (Voiceover Script): (Visual: Someone quickly applying Thrifty Lashes, looking amazed) Okay, seriously, how are these lashes ONLY $5?! 🤯 I'm obsessed! They're super light, fluffy, AND vegan. Thrifty Lashes, you've done it again! Run, don't walk! #thriftylashes #bestbudgetlashes #lashhaul #tiktokmademebuyit