Brand Tone

aspirational and motivational

Brand Values

• •Financial Empowerment
• •Entrepreneurship
• •Hustle and Ambition
• •Mentorship and Guidance
• •Transformation

Best Practices

• •Lead with Aspiration
• •Use Strong, Action-Oriented Verbs
• •Incorporate Social Proof
• •Maintain a Sense of Urgency
• •Be the Confident Mentor

Social Perception

The social perception of Thrift Trap and Tory Hollywood is polarized. On one hand, there is a clear following of inspired and motivated individuals who look up to Tory's success and are eager to learn from her. Her social media channels show engagement from an audience that is drawn to the aspirational lifestyle she promotes. On the other hand, online discussions, particularly on platforms like Reddit, often group these types of 'guru' courses together. While specific negative reviews for 'Thrift Trap' were not prominently found in the search results, the general sentiment around similar online business courses is one of skepticism. Users often advise caution, suggesting that the information offered in paid courses can frequently be found for free on platforms like YouTube. The high-pressure sales tactics and promises of wealth associated with this industry can lead to perceptions of it being a 'scam' or 'get-rich-quick scheme' among a more critical audience.

Copy Examples

• •They tell you to play it safe. They tell you a 9-to-5 is the only way. I'm telling you they're wrong. Financial freedom isn't a dream; it's a decision. Ready to make yours? Click the link in my bio to start your empire.
• •This is your sign to finally leave the job you hate. I built a 6-figure online business from my laptop. Now I'm teaching you how. Don't wait. Your future is calling. #Entrepreneur #FinancialFreedom #ThriftTrap
• •The Corporate Ladder is a Trap. It's Time to Build Your Own Elevator. Join Thrift Trap and learn the step-by-step blueprint to launch and scale your own profitable online business in 90 days.
• •Your boss won't like this email... Because inside is the key to you never having to answer to a boss again. We're talking about real, life-changing income that YOU control. If you're ready to stop building someone else's dream and start building your own, this is your moment. Let's get started.
• •'I made my first $10,000 in sales just 60 days after joining Thrift Trap!' - Jessica R. Results don't lie. Our students are building real businesses and creating real freedom. Are you next? #SuccessStory #ThriftTrapResults