Brand Tone

Informal and Edgy, Enthusiastic and Passionate, Community-Oriented (implied), Direct and Unapologetic

Brand Values

• •Sustainability
• •Uniqueness/Individuality
• •Accessibility/Affordability
• •Entrepreneurial Spirit
• •Curated Quality

Best Practices

• •Embrace the Edge (Consistently): Don't shy away from the "Sh!t" in Thrift Sh!t. Use bold, confident, and slightly provocative language across all platforms. If you're going to be edgy, be consistently edgy.
• •Keep it Real and Relatable: Use an informal, conversational style. Avoid corporate jargon. Talk like you're talking to a friend who shares your love for vintage.
• •Highlight Uniqueness and Discovery: Emphasize the "hunt" and the joy of finding one-of-a-kind pieces. Use words that convey exclusivity and individuality.
• •Infuse Enthusiasm: Let your passion for vintage shine through. Use exclamation points where appropriate, energetic verbs, and a generally upbeat tone.
• •Visuals Match the Voice: Ensure that photography and videography on social media and the website reflect the same edgy, cool, and authentic vibe as the copy. The aesthetic should be cohesive with the brand's personality.

Social Perception

Trendy and Cool, Source for Unique Finds, Eco-conscious Choice, Local and Authentic. The name "Thrift Sh!t" could be polarizing but this edginess is likely a deliberate part of their brand identity.

Copy Examples

• •Instagram Post Caption: "Your closet called, it's bored. Spice it up with some actual cool sh!t. Fresh vintage & Y2K just hit the floor. You know where to find us. 🔥 #ThriftShitVintage #FortLauderdale #VintageFinds #Y2Kfashion #NotYourAverageThrift"
• •Website Banner: "Stop wearing boring clothes. We've got the good sh!t. Real vintage, zero apologies. Shop Thrift Sh!t."
• •TikTok Video Idea (voiceover): "Tired of looking like everyone else? Yeah, we thought so. We dig through the piles so you don't have to. Come grab some personality. #ThriftShit #VintageVibes #UniqueStyle #FloridaThrift"
• •Email Newsletter Subject: "Heads Up: New Sh!t Just Dropped 🚀" Body Snippet: "Why blend in? Our latest haul of curated vintage and Y2K is here to make sure you stand out. From statement tees to those jeans you thought you'd never find again – it's all here. Get it before it's gone (again)."
• •In-Store Signage: "Good Sh!t. Good Prices. Good for the Planet. Welcome to Thrift Sh!t Vintage."