Brand Tone

Trendy/Fashion-forward, Enthusiastic/Passionate, Youthful, Approachable/Community-oriented (locally), Slightly Playful/Cool

Brand Values

• •Sustainability/Eco-consciousness
• •Uniqueness/Individuality
• •Affordability (implied)
• •Quality/Curated Selection
• •Fashion Discovery/Treasure Hunting

Best Practices

• •Know Your Audience Deeply: Understand their slang, references, and what excites them. Use language that resonates naturally with a younger, style-conscious demographic interested in vintage and sustainability.
• •Embrace Visual Storytelling: Let the unique items speak for themselves but enhance with enthusiastic and descriptive captions. Use relevant emojis and popular culture references sparingly and appropriately to add personality (e.g., "vintage heat," "gem").
• •Maintain Authenticity: While trendy, ensure the voice feels genuine to the brand and the nature of thrifting. Highlight the sustainable aspect and the "joy of the find" without over-promising.
• •Be Consistent Across Platforms (with slight adaptations): While the core tone should be the same, adapt the message length and style slightly for TikTok (shorter, punchier, video-led) versus Instagram (visual focus, slightly more descriptive) versus website/email (more informative but still engaging).
• •Create a Simple Style Guide: Document key brand voice words (e.g., "gems," "heat," "vibes," "rad"), a "do and don't" list for language (e.g., DO: use enthusiastic language; DON'T: be overly formal), and preferred emoji usage. This helps anyone creating content stay on-brand.

Social Perception

Trendy and a source for unique finds, especially bags. The local pop-ups likely foster a positive community connection in Almere. The primary interaction seems to be in Dutch, suggesting a strong local or regional customer base, despite "Shipping Worldwide."

Copy Examples

• •🔥 FRESH HEAT JUST LANDED! 🔥 You NEED to see this 90s vintage dream bag. Perfect for literally everything. Gone fast, don't sleep on this! 😉 Link in bio to shop the drop! #VintageVibes #ThriftFind #BagObsessed #90sFashion #ThriftOnStore
• •ALMERE! 📣 Get ready! Our pop-up is THIS WEEKEND! 🎉 We're bringing stacks of unique vintage you won't find anywhere else. Come say hi, find some gems, and vibe with us! ✨ Stadhuisplein 2 - see ya there! #ThriftPopUp #AlmereVintage #VintageFashion #SustainableStyle #ThriftOnStore
• •Stop Scrolling, Start Thrifting! ✨ Your next favourite vintage piece is waiting. New drops weekly – discover unique finds that tell a story. Shop Now!
• •🚨 You're Gonna Want To See This...New Vintage In! *(Body Teaser):* Hey Thrifter! We've just added some incredible one-of-a-kind pieces to the store. Think iconic brands, rare finds, and styles you can't get anywhere else. First dibs for our amazing subscribers!
• •Weekend style dilemma? 🤔 We got you! What vintage vibe are you channeling? [Poll: grungy 90s vs. chic Y2K] 👇 P.S. Loads of both just hit the site! #VintageStyle #FashionPoll #ThriftFashion #OOTDInspo #ThriftOnStore