Brand Tone

Friendly, Enthusiastic, and Value-Conscious.

Brand Values

• •Sustainability
• •Affordability
• •Ease & Convenience
• •Fun & Discovery
• •Community

Best Practices

• •Stay Enthusiastic and Positive: Use exclamation points appropriately, emojis that convey excitement (✨🛍️🤩), and words like "amazing," "treasure," "love," "gem." Keep the energy up.
• •Emphasize Value and Sustainability: Regularly remind customers of the dual benefits: saving money and helping the planet. Weave these values into product descriptions and calls to action.
• •Be Relatable and Conversational: Use "you" and "we," ask questions, and adopt a friendly, approachable style as if talking to a fellow thrift-lover. Avoid overly formal or corporate language.
• •Highlight Uniqueness and Discovery: Focus on the "hunt" and the joy of finding one-of-a-kind items that reflect individual style. Use words like "unique," "rare find," "vintage gem."
• •Be Authentic and Transparent: Especially with pre-loved items, maintain honesty about the nature of thrifted goods while celebrating their charm and history. Build trust through clear communication.

Social Perception

Thriftezee is likely perceived as a convenient and trendy online destination for affordable and sustainable clothing, particularly within Canada. They are seen as making thrifting more accessible and fun.

Copy Examples

• •OMG! 🤩 Your wardrobe (and your wallet!) will LOVE our latest drop. Score unique gems and save big. Thrifting with Thriftezee isn't just smart, it's a whole vibe! #ThriftezeeFinds #SustainableStyle
• •Hey Thrifters! 👋 Ready to make pre-loved your new love? We make it super easy and fun to find amazing pieces that tell a story. Dive in and discover your next treasure! #ThriftHappy #EcoChic
• •Why pay full price when you can thrift it? 😉 Get those big brands you adore for way less. Feel good about your fashion choices AND the planet. That's the Thriftezee way! #SmartThrift #SaveMoneyLookGood
• •Just IN! 🔥 Hundreds of fresh, pre-loved styles are now live! From cozy sweaters to statement tees, your next favorite outfit is waiting. Don't miss out – these finds go FAST! #NewArrivals #ThriftHaulCanada
• •Join the sustainable fashion revolution! 🎉 With Thriftezee, you're not just buying clothes; you're giving them a new adventure and helping reduce waste. Look amazing, feel amazing, do amazing! #ShopSecondhand #ThriftezeeCA