Brand Tone

Optimistic & Empowering, Confident & Bold, Friendly & Approachable, Conscious & Purpose-Driven, Straight-talking & Frank

Brand Values

• •Sustainability
• •Convenience
• •Impact & Charity
• •Quality & Trust
• •Community
• •Accessibility

Best Practices

• •Lead with Positivity and Solutions: Frame secondhand not as a lesser option but as a smart, stylish, and impactful choice. Focus on "ending fashion waste" and the "joy of pre-loved."
• •Emphasize Ease and Convenience: Consistently use language that highlights how simple Thrift+ makes it to buy and sell secondhand (e.g., "hassle-free," "we do the rest," "seamless").
• •Be Confident, Not Apologetic: Embrace the "pre-loved" status. Talk about quality, style, and value with confidence, directly challenging any outdated stigmas around secondhand.
• •Reinforce Purpose: Weave in the "why" – the environmental benefits and the charitable impact – into messaging wherever relevant, connecting individual actions to a larger positive movement.
• •Use Inclusive and Community-Focused Language: Foster a sense of belonging. Use terms like "Thrifters," "our community," and "together" to make users feel part of a collective making a difference.

Social Perception

Generally Positive as a Concept, Mixed Seller Experience, Positive Buyer Experience, Growing Mainstream Appeal

Copy Examples

• •Instagram Post (Image: Stylish flat lay of clothes from a Thrift+ Bag): Clear out the clutter, keep the karma. ✨ Your pre-loved clothes have power! Send them our way in a Thrift+ Bag, and we'll find them a new life. You earn, charities benefit, and fashion waste gets a firm no. #ThriftPlus #PreLovedRevolution #SustainableStyle
• •Website Banner (Targeting Buyers): Always Flatter. Never Tatter. Shop thousands of quality-checked, pre-loved pieces from your favourite brands. Style that feels good, inside and out. Discover your next gem on Thrift+! [Inspired by 5, 7]
• •Email to Seller after items are processed: Good news! Your Thrift+ Bag has arrived, and your items are now being prepped to find their next adventure. Together, we're ending fashion waste, one gorgeous garment at a time. Track your items and see the difference you're making!
• •Facebook Ad (Focus on convenience): Wardrobe bursting? No time for endless listings? We get it. Order your free Thrift+ Bag, fill it up, and send it off. We handle the photos, the pricing, the selling. Zero hassle, maximum good. Your pre-loved clothes, recirculated. [Inspired by 1, 10]
• •TikTok Video Script (Fast-paced, upbeat music): (Visual: Quick cuts of someone easily packing a Thrift+ Bag, dropping it off, then showing off a cool outfit bought on Thrift+) Level up your wardrobe AND save the planet? Easy! ♻️ Pack your unwanted clothes ➡️ Send to Thrift+ ➡️ Earn cash or credit ➡️ Shop amazing pre-loved finds! Join the #ThriftLife. #CircularFashion #DeclutterAndEarn