Brand Tone

Authentic, Respectful & Appreciative, Educational, Ethical & Empowering, Passionate

Brand Values

• •Heritage Preservation
• •Artisan Empowerment
• •Authenticity & Craftsmanship
• •Cultural Richness
• •Quality

Best Practices

• •Emphasize Authenticity and Craftsmanship: Consistently use terms like "handmade," "handcrafted," "artisanal," "traditional techniques," and "authentic" to reinforce the genuine nature of the products.
• •Tell the Story: Go beyond product features. Share the history of the art forms, the symbolism behind the motifs, and the stories of the artisans (where possible and appropriate) to connect emotionally with the audience.
• •Highlight Ethical Impact: Regularly communicate the brand's commitment to empowering artisans, fair wages, and the preservation of cultural heritage. This builds trust and appeals to conscious consumers.
• •Use Respectful and Evocative Language: Employ a vocabulary that reflects admiration for Indian culture and art. Words like "vibrant," "intricate," "sacred," "timeless," "heritage," and "legacy" can convey the richness of the offerings.
• •Maintain Visual-Verbal Synergy: Ensure that the tone of the copy aligns with the visual presentation. If the visuals are rich, detailed, and traditional, the copy should complement this rather than clash with a hyper-modern or overly casual tone. The language on social media should be engaging yet maintain the respectful and appreciative core tone.

Social Perception

Positive Leanings (for the art/decor products): The brand aims to be perceived as a genuine promoter of Indian artisans and traditional art. The emphasis on "handmade," "artisan support," and "cultural heritage" likely resonates positively with customers seeking unique, ethical, and culturally significant items.

Copy Examples

• •Each stroke tells a story, each color sings a song of heritage. ✨ Our handmade Madhubani paintings are more than just decor; they are a piece of history, lovingly crafted by skilled Indian artisans. Bring home a tradition, support an artist. #AakarshakArt #IndianFolkArt #HandmadeHeritage #EmpoweringArtisans #Madhubani
• •Discover the timeless elegance of Kalamkari. Originating from the temples of Andhra Pradesh, this intricate art form, rich in spiritual symbolism, is hand-drawn using ancient techniques. By choosing this piece, you not only adorn your home with beauty but also champion the hands that keep this tradition alive. #KalamkariArt #EthicalDecor #AakarshakStore
• •Art That Speaks from the Heart: Support Indian Artisans with Aakarshak.
• •Preserving Heritage, Empowering Hands. Authentic Indian Folk Art, 100% Handmade. Shop Now for ISO Certified Paintings.
• •At Aakarshak, we believe art is a bridge to our roots. Our mission is to bring you the vibrant soul of Indian folk art while ensuring fair reward for the incredible artisans who pour their skill and spirit into every piece. Join us in celebrating and sustaining these timeless cultural treasures. #ArtisanFirst #CultureConnect #AakarshakMission