Brand Tone

Authentically Kiwi, Friendly & Approachable, Down-to-Earth, Playful & Cheeky, Passionate & Proud, Community-Oriented

Brand Values

• •Quality
• •Authenticity/Heritage
• •Hard Work & Dedication
• •Mateship & Good Times
• •Local Pride (Hawke's Bay)
• •Innovation
• •Community Support
• •Accessibility

Best Practices

• •Stay True to Your Roots: Always circle back to the core of being Kiwi, down-to-earth, and passionate about quality. Use local vernacular where appropriate but ensure it's understandable to a broader audience if necessary.
• •Keep it Casual but Professional: Maintain a friendly, conversational style. Avoid overly corporate jargon. While playful, ensure grammar and spelling are correct to maintain credibility.
• •Emphasize "Mateship" and Shared Experience: Frame products and experiences around enjoyment with friends and family. Use inclusive language.
• •Show, Don't Just Tell, Your Values: Instead of just saying "quality," talk about the Hawke's Bay apples and the "branch to bottle" process. Instead of just saying "community," highlight specific local partnerships or events.
• •Be Visually Consistent: Ensure photography and design elements on social media and the website match the brand's feel – natural, vibrant, and focused on real people enjoying real moments and the product.

Social Perception

Positive & Well-Regarded, Local Champions, Innovative & Modern, Trusted, Fun & Sociable

Copy Examples

• •Fresh off the bottling line and straight from the Hawke's Bay sunshine! ☀️ Our new [Product Name] is a cracker. Made with 100% local apples (because only the best will do, eh?) and a whole lotta love. Grab a can, find some mates, and let the good times roll. #ThreeWiseBirds #HawkesBayCider #RealFruit #DrinkLocal
• •From our Hawke's Bay orchard, to your hand. We're Jack and Charley, a couple of brothers (and a top mate!) doing what we love – turning the world's best apples into bloody good cider. No funny business, just real Kiwi craft. #BranchToBottle #ThreeWiseBirdsStory
• •This is your quintessential Kiwi summer in a can. Crisp, dry, and ridiculously refreshing. Made with 100% Granny Smith apples from our Hawke's Bay orchard. Perfect for kicking back after a hard yakka, celebrating a win on the pitch, or just because. Pants optional. #BachLife #NZCider #ThreeWiseBirds
• •☀️ Sun's out, ciders out! ☀️ Head down to the Garden Bar this arvo for live tunes, good yarns, and the best cider in the Bay. Bring your mates, bring the dog – everyone's welcome! Open 'til late. #TWBGardenBar #HawkesBayEvents #SupportLocal
• •Big thanks to everyone who came down to support the Magpies and try the new brew! We're stoked to be working with Hawke's Bay Rugby – because nothing beats local supporting local. Cheers to our community! #ThreeWiseBirds #MagpiesRugby #HawkesBayProud