Brand Tone

Authentic & Trustworthy, Natural & Pure, Empowering & Confident, Caring & Conscious, Aspirational yet Relatable, Informative & Helpful

Brand Values

• •Health & Wellbeing
• •Natural & Organic Purity
• •Efficacy & Quality
• •Ethical Practices
• •Authenticity & Transparency
• •Customer Empowerment
• •Community & Giving Back
• •Australian Pride

Best Practices

• •Emphasize "Natural" and "Organic" Consistently: Use these keywords authentically, linking them to the Tasmanian ingredients and the benefits of avoiding harsh chemicals. Highlight certifications.
• •Tell the Story: Weave in elements of the founder's journey, the Tasmanian origin, and the "why" behind the brand to build connection and trust. This adds depth beyond just the product.
• •Focus on Empowerment and Confidence: Frame the product benefits in terms of how they make the customer *feel* – radiant, confident, healthy, and good in their skin.
• •Maintain an Authentic, Caring Voice: Speak directly to the customer with a warm, approachable, and informative tone. Highlight ethical values like cruelty-free, vegan, and social contributions.
• •Showcase, Don't Just Tell, with UGC and Testimonials: Leverage the positive social proof. Integrate customer reviews and user-generated content into marketing copy to reinforce authenticity and the real-world results.

Social Perception

Three Warriors is highly regarded as a premium, trustworthy, and effective organic tanning brand. Customers perceive it as a healthier alternative to conventional tanning products, particularly appreciating its suitability for sensitive skin. The "natural-looking tan" without orange hues or strong chemical smells is a significant point of positive perception. The brand is seen as aligned with a health-conscious, eco-aware lifestyle. The founder's story and the brand's Tasmanian origins contribute to a perception of authenticity and quality craftsmanship. There's a strong sense of community and loyalty among users, who often become repeat purchasers.

Copy Examples

• •Headline: Unlock Your Natural Tasmanian Glow. Body: Why dream of a sun-kissed tan when you can wear one? Three Warriors brings you a certified organic tan, crafted with the purest Tasmanian botanicals. Gentle on your skin, stunning on your soul. Glow confidently. Call to Action: Discover Your Glow
• •Headline: Confidence Looks Good On You. So Does Our Tan. Body: Step into your radiance with Three Warriors. Our easy-to-apply, streak-free self-tan mousse is infused with skin-loving ingredients for a luminous, natural bronze. No nasties, no orange tones, just pure, confidence-boosting glow. Call to Action: Shop Natural Tans
• •Headline: Sensitive Skin? Meet Your Tanning Soulmate. Body: Finally, a tan that loves your skin back! Three Warriors is certified organic, toxin-free, and packed with nourishing ingredients like Aloe Vera and Tasmanian Olive Oil. Achieve a beautiful, irritation-free tan. Call to Action: Explore Gentle Tanning
• •Headline: From Tasmania, With Love (And a Perfect Tan). Body: Experience the purity of Australia with Three Warriors. Our eco-luxe tanning products use ethically sourced Tasmanian ingredients for a tan that’s as kind to the planet as it is to your skin. Plus, every purchase supports clean water projects! Call to Action: Tan Consciously
• •Short Ad Copy (Social Media): ✨ Tasmanian Glow Goals ✨ Organic ✓ Vegan ✓ Cruelty-Free ✓ No orange, no smell, just a perfect, natural-looking tan. Tap to shop Three Warriors! #ThreeWarriors #OrganicTan #NaturalGlow #AustralianMade