Brand Tone

Passionate & Enthusiastic, Authentic & Personal, Nature-Inspired & Serene, Artistic & Craft-Oriented, Community-Focused & Supportive, Knowledgeable & High-Quality

Brand Values

• •Love of Nature & Inspiration
• •Craftsmanship & Quality
• •Community & Connection
• •Sustainability & Ethical Sourcing
• •Joy & Serenity
• •Creativity & Passion

Best Practices

• •Immerse in the "Why": Always circle back to the brand's origin story – the love for trees, nature, community, and the desire to bring "Inspiration, Joy, and Serenity". Let this core motivation infuse every piece of communication.
• •Use Nature-Inspired Language: Incorporate words and phrases that evoke the natural world, tranquility, and artistry. Think "whispers of the wind," "hues of the sunset," "earthy tones," "gentle flow."
• •Speak from a Place of Passion and Authenticity: Write as Rhonda would speak – with genuine enthusiasm for the craft, the materials, and the community. Share personal anecdotes or inspirations behind products where appropriate.
• •Highlight Quality and Ethical Sourcing: Consistently mention the use of high-quality, natural, and ethically sourced fibres, particularly Australian materials, as this is a key value and differentiator.
• •Foster Community and Connection: Address the audience as "fibre friends" or part of a shared community. Encourage interaction, share customer creations (with permission), and maintain a warm, approachable, and supportive voice in all communications, including social media comments and customer service.

Social Perception

Positive Reputation, Artisan Appreciation, Niche Appeal, Australian Identity, Community Contributor

Copy Examples

• •Instagram Post (Image: A new vibrant, nature-inspired yarn colourway): Fresh from the dye pots! ✨ Inspired by the quiet whisper of eucalyptus leaves after a morning rain, our new 'Gumleaf Serenity' brings the calming hues of the Australian bush to your needles. Hand-dyed with love and 100% pure Aussie merino. What peaceful project does this shade inspire in you? #ThreeTreesFibreCrafts #HandDyedYarn #AustralianWool #NatureInspired #KnittersOfInstagram #CraftCommunity #YarnLove
• •Facebook Ad (Targeting: Users interested in knitting, crochet, natural fibres): Discover the joy of creating with yarns that tell a story. At Three Trees Fibre Crafts, each skein is a piece of our heart, dyed by hand and inspired by the serene beauty of nature. Connect with your craft and our community. Shop our latest collection of ethically sourced, natural fibres today and find your 'Inspiration, Joy, and Serenity'. [Link to website]
• •Product Description (For a deep blue yarn): Dive into 'Ocean's Heart', a colourway that captures the profound peace of the deep sea. Lovingly hand-dyed on our luxuriously soft Polwarth base, this yarn offers incredible stitch definition and a gentle drape, perfect for that special shawl or comforting throw. Let the serene blues wash over your senses as you create something truly beautiful. Ethically sourced and crafted with passion. Details: [Fibre content, yardage, care instructions].
• •Blog Post Snippet (About a new sustainable fibre): We believe in crafting with conscience. That's why we're thrilled to introduce our latest fibre blend, sourced directly from a small Australian farm dedicated to sustainable practices. This yarn not only feels incredible but also supports our commitment to treading lightly on the earth. Join us in celebrating the beauty of natural, mindfully made materials.
• •Email Newsletter Subject Line: 🌿 Find Your Calm: New Nature-Inspired Yarns & Workshop News from Three Trees Fibre Crafts! (Body Snippet): Hello fellow fibre friend, At Three Trees, we believe in the quiet magic of transforming beautiful, natural fibres into something cherished. This month, we're delighted to share new hand-dyed shades inspired by the tranquil Australian landscape, alongside upcoming workshop dates where you can connect with our wonderful community...