Brand Tone

Artisanal & Passionate, Wholesome & High-Quality, Friendly & Community-Oriented, Nostalgic & Comforting

Brand Values

• •Quality Craftsmanship: Dedication to handmade products using fine ingredients and paying attention to every detail.
• •Authenticity & Tradition: Staying true to original recipes while being open to new ideas.
• •Local Sourcing & Community Connection: Valuing local producers and the joy of serving their community.
• •Passion for Baking: A genuine love for the process of creating delicious baked goods.
• •Customer Happiness: Finding fulfillment in bringing smiles and sweetness to their customers' lives.

Best Practices

• •Emphasize Craftsmanship & Quality Ingredients: Consistently highlight the handmade nature of your products and the fine quality of the ingredients used (e.g., "real butter," "freshly zested lemons," "locally sourced berries").
• •Use Warm, Evocative Language: Employ words that evoke feelings of comfort, nostalgia, and joy. Describe the sensory experience – the smell, taste, and texture of your baked goods.
• •Tell Your Story (Subtly): Weave in elements of your bakery's history, your passion for baking, and your connection to the community. This builds authenticity and a personal connection.
• •Maintain a Friendly and Approachable Voice: Write as if you're speaking to a friend or a valued member of your community. Avoid overly formal or corporate language.
• •Show, Don't Just Tell: Instead of saying "we care," describe the actions that demonstrate care, such as "we hand-roll every pastry" or "we select the best seasonal fruits from local farms." This makes your values more tangible.

Social Perception

Customers perceive Three Tarts (Ottawa) as a beloved local bakery offering high-quality, delicious, and handmade treats. They are seen as a place that uses fine ingredients and has a passion for baking. There's an appreciation for their traditional approach and the care they put into their products. They are considered a go-to for special occasion cakes and everyday indulgences.

Copy Examples

• •Headline: Taste the Tradition: Handcrafted Goodness in Every Bite. Body: At Three Tarts, we believe in the magic of baking from scratch. Using fine butter, fresh cream, and locally sourced fruits, we pour our passion into every tart, cake, and cookie. Just like grandma used to make, only maybe a little bit sparklier! Call to Action: Pre-order your slice of happiness today!
• •Headline: From Our Hearts to Your Home. Body: We start our days with the scent of baking, zesting fresh lemons, and rolling pastry by hand. It’s a quiet fire, a daily dedication to bringing a little sweetness to your table. Discover the care in every creation. Call to Action: Visit us at the Parkdale Market or explore our seasonal treats online!
• •Headline: Celebrating the Sweetest Moments, Big and Small. Body: Whether it’s a birthday, a thank-you, or just a Tuesday treat, Three Tarts is here to make it special. Our decorated cookies bring smiles, and our classic cakes turn any day into a celebration. Call to Action: Let us bake for your next occasion!
• •Headline: The Art of Baking, Season by Season. Body: We love watching the seasons change, especially when it means new fruits from our local farmers! Right now, indulge in our [mention current seasonal special, e.g., Strawberry Rhubarb Tart]. Fresh, vibrant, and baked with love. Call to Action: Taste what’s new this season!
• •Headline: More Than Just a Bakery, It's a Tradition of Taste. Body: For over two decades, Three Tarts has been Ottawa's home for authentic, handcrafted baked goods. We stay true to the recipes we love while always exploring new ways to delight you. Experience the difference passion makes. Call to Action: Discover your new favourite treat!