Brand Tone

Authentic & Nurturing, Knowledgeable & Trustworthy, Approachable & Friendly, Passionate & Sincere

Brand Values

• •Natural Purity
• •Handcrafted Quality
• •Family & Heritage
• •Customer Well-being
• •Transparency & Education
• •Community

Best Practices

• •Tell Your Story Authentically: Continuously weave in elements of the 'three sisters,' their Appalachian heritage, and the passion behind the brand. Authenticity resonates deeply.
• •Emphasize 'Handcrafted' and 'Natural': These are key differentiators. Use descriptive language that highlights the textures, natural scents, and the care that goes into small-batch production.
• •Focus on Benefits and Solutions: While ingredient transparency is important, always connect features back to how they benefit the customer's skin and well-being, especially for concerns like sensitivity.
• •Use Warm, Inclusive, and Empathetic Language: Write as if you're speaking to a friend. Use 'we' to foster a sense of community and 'you' to make it personal. Acknowledge customer concerns with understanding.
• •Educate Gently: Share knowledge about herbs, ingredients, and skincare practices in an accessible and inviting way, reinforcing expertise without being intimidating. This builds trust and positions the brand as a helpful resource.

Social Perception

Positive Reputation, Trust & Authenticity, Artisanal & High-Quality, Caring & Personal, Effective for Sensitive Skin

Copy Examples

• •Introducing our Summer Meadow Soap, handcrafted with calendula-infused olive oil and a whisper of chamomile. We lovingly created this bar to soothe and nourish your skin, bringing a touch of nature's calm to your daily ritual. Gentle enough for everyone in the family.
• •From our family to yours, with roots deep in Appalachian herbal wisdom. At Three Sisters Herbals, every product is a piece of our heritage, made with the same care we'd use for our own loved ones. Discover the goodness of nature, handcrafted for you.
• •Tired of skincare that promises relief but leaves your sensitive skin feeling stressed? We understand. That's why our herbal solutions are formulated with nature's gentlest healers, offering comfort and calm. Let us help you rediscover happy, healthy skin.
• •As the leaves turn, so does our skin's needs. We're pouring fresh batches of our warm-spiced body butters this week, perfect for keeping that autumn dryness at bay. What are your favorite fall comfort rituals? Share with us below!
• •Feel the difference that truly natural skincare makes. Our herbal infusions don't just cleanse and moisturize; they nurture your skin back to its radiant, balanced self. Experience the Three Sisters Herbals glow.