Brand Tone

Transparent & Honest, Educational & Informative, Friendly & Approachable, Empowering & Confident, Passionate & Mission-Driven, Positive & Solution-Oriented

Brand Values

• •Transparency
• •Efficacy
• •Natural Ingredients
• •Affordability & Accessibility
• •Sustainability
• •Simplicity
• •Cruelty-Free & Vegan
• •Integrity & Trust
• •Community & Partnership
• •Female-Founded Empowerment

Best Practices

• •Embrace Radical Transparency: Always be upfront about ingredients, sourcing, and processes. Use clear, easy-to-understand language. Avoid jargon or misleading "greenwashing" terms. If there's a challenge (like formulating SPF), explain it.
• •Educate and Empower: Position the brand as a knowledgeable friend. Share insights about skincare science, ingredient benefits, and routines in an accessible way. Encourage customers to understand what they're putting on their skin.
• •Maintain Affordability and Value Messaging: Consistently highlight the "effective and affordable" promise. Frame it not as "cheap" but as smart, accessible quality.
• •Spotlight Real People and Real Results: Use authentic customer testimonials, user-generated content, and founder stories to build connection and trust. Showcase the "Beautiful Before, Beautiful After" philosophy with an emphasis on confidence and self-care.
• •Champion Your Values Consistently: Ensure every piece of copy, from product descriptions to social media posts, reflects the core values of natural ingredients, sustainability, cruelty-free practices, and simplicity. This reinforces brand identity and attracts a loyal community.

Social Perception

Trusted & Reliable, High Quality yet Affordable, Ethical & Conscious Choice, Effective for Various Skin Concerns, Refreshing & Innovative, Customer-Centric, Growing & Reputable

Copy Examples

• •Headline: Tired of decoding ingredient lists? So were we. Body: At Three Ships Beauty, what you see is what you get: effective, natural skincare that’s radically transparent and always under $40. No secrets, just science-backed botanicals for your best skin. Call to Action: Discover your simple skin solution.
• •Headline: Real results. Real natural. Real affordable. Body: Why choose between clean ingredients and a price that makes you smile? Three Ships delivers clinically proven, 100% plant-derived skincare that actually works. Glow on, guilt-free. Call to Action: Shop bestsellers now.
• •Headline: Join the #Crew3S: Skincare that’s as honest as your best friend. Body: We started Three Ships because we believe beautiful skin shouldn't be complicated or cost a fortune. Find effective, vegan, and cruelty-free essentials, made with love in Canada. Call to Action: Take our Skin Quiz!
• •Headline: Unlock Your Glow with Next-Level Natural™ Skincare. Body: Experience the power of clinically proven, plant-derived ingredients. Three Ships offers radically transparent formulas designed to tackle your biggest skin concerns, simply and effectively. Confidence looks good on you. Call to Action: Explore our award-winners.
• •Headline: Sustainability Meets Science. Your Skin (and the Planet) Will Thank You. Body: From upcycled ingredients to 100% recyclable packaging, Three Ships is committed to beauty that’s better for you and Earth. Discover dermatologist-tested, vegan skincare that delivers results you can see and feel good about. Call to Action: Learn about our sustainable mission.