Brand Tone

Friendly, Encouraging, and Passionate

Brand Values

• •Creativity and Fun
• •Quality
• •Originality and Authenticity
• •Community

Best Practices

• •Always Tell a Story: Whether it’s about the founder, the inspiration behind a design, or a customer's creation, storytelling makes the brand relatable. Weave the personal, passionate narrative into all communications.
• •Use "You" and "We": Speak directly to the customer ("You") and refer to the company as "we" or talk about the founder ("Sandy"). This fosters a personal connection and avoids a cold, corporate tone.
• •Celebrate the Community: Regularly feature customer projects (with permission), run challenges, and mention the broader crafting community. This reinforces the value of collaboration and shared passion.
• •Highlight Quality and Authenticity: Consistently mention the "high-quality photopolymer" and "original, hand-drawn designs." This reinforces key brand values and justifies the product's quality.
• •Keep it Positive and Encouraging: Use upbeat, positive, and inspirational language. The copy should empower customers and make them feel excited about their creative potential. Words like "fun," "inspire," "create," "joy," and "community" should be staples.

Social Perception

Overwhelmingly positive, particularly within the dedicated paper crafting community, known for high-quality products, being inspirational and engaging, and for its trusted and relatable nature due to the founder's personal story.

Copy Examples

• •Get ready to giggle! Our new ‘Gnome for the Holidays’ stamp set is here! Illustrated by our founder, Sandy, these quirky little guys are perfect for adding a touch of fun to your festive cards. Made with the high-quality photopolymer you love for a perfect impression every time. Let's get crafting! #ThreeRoomStudio #NewStamps #CardMaking
• •Your next masterpiece starts here. Discover high-quality photopolymer stamps and dies, designed with love, for a community of creators. Let’s make something beautiful together.
• •A little something to spark your creativity! ✨
• •From one crafter to another. Three Room Studio was born from a lifelong passion for paper and ink. We believe that creativity should be fun, and we’re dedicated to bringing you high-quality, original designs that make you smile.
• •The right words are always within reach. Our ‘Simple Sentiments’ stamp set is designed to be your go-to for any occasion. These phrases play well with all of your favorite stamp sets, making it a must-have for every crafter's collection. What will you create?