Brand Tone

Warm & Friendly, Community-Focused, Personal & Heartfelt, Creative & Passionate, Helpful & Guiding

Brand Values

• •Family
• •Remembrance & Honor
• •Creativity & Design
• •Customer Service & Community Legacy
• •Joy & Celebration

Best Practices

• •Always Start with "Why": Before writing, revisit the core brand story – the "three poppies" significance, the family connection, and the commitment to community and remembrance. This ensures the emotional anchor of the brand is present.
• •Use "We" and "You" Inclusively: Foster a sense of connection by speaking directly and warmly to the audience, as if having a conversation with a friend or neighbor.
• •Incorporate Personal Touches (Authentically): Where appropriate, weave in elements of the founder's story or the shop's local roots. This reinforces the brand's authenticity and distinguishes it from more corporate competitors.
• •Highlight the "Handcrafted" & "Curated" Aspects: Emphasize the care, creativity, and personal selection that goes into the floral arrangements and gift items. This aligns with the move away from a "corporate workplace" and into a "space of creativity."
• •Maintain a Positive and Uplifting Voice: Even when touching on remembrance, the overall tone should be one of warmth, hope, and the beauty of connection through flowers and thoughtful gifts. Reflect the joy mentioned in bringing florals for every season of life.

Social Perception

Positive Local Reputation, Personal Connection, Trusted for Quality & Service

Copy Examples

• •Website Homepage Banner: "Flowers & Gifts from the Heart of Conway. At Three Poppies, every bloom tells a story – your story. Discover arrangements crafted with love, for all of life’s precious moments."
• •Social Media Post (New Product): "Hello, sunshine! ☀️ Our new collection of hand-poured candles has arrived, ready to bring a cozy glow to your home. Each scent is chosen with care, just like everything we do here at Three Poppies. Come by the shop – we’d love to see you!"
• •Wedding Service Description: "Your love story is unique, and your wedding flowers should be too. At Three Poppies, we’re more than just florists; we’re storytellers who translate your vision into breathtaking floral reality. Let’s create something beautiful together, honoring your journey and the community that supports you."
• •"About Us" Snippet for Social Media: "Why 'Three Poppies'? It’s a little piece of our heart – for our three amazing boys and in honor of the brave service members like our own Andy. We’re Kimberly and Andy, and we’re so proud to continue a 30+ year tradition of bringing joy and beauty to Conway. Thanks for being part of our story! ❤️"
• •Email Newsletter Subject Line: "A Little Note from Your Friends at Three Poppies 🌷 Body Snippet: Hey [Customer Name], just a little note to say we appreciate you! Whether you're celebrating a big day or just want to brighten someone's week (or your own!), we’re here with fresh blooms and heartfelt gifts. Stop by and say hi – we’re always brewing fresh ideas at 1016 Oak Street!"