Brand Tone

Professional, Expert/Authoritative, Performance-Oriented, Scientific/Technical

Brand Values

• •Expertise
• •Performance Enhancement
• •Comfort
• •Injury Prevention
• •Evidence-Based Solutions
• •Quality/Customization

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., professional, expert, scientific, encouraging) and provide examples of do's and don'ts. This ensures anyone creating content understands the desired voice.
• •Prioritize Clarity and Precision: Given the technical nature of the product, use clear, concise language. Avoid overly casual slang or jargon that your target audience (serious cyclists) may not appreciate, but explain technical terms where necessary.
• •Focus on Benefits, Supported by Features: While the "evidence-based" and "sports podiatrist" aspects are features, always tie them back to tangible cyclist benefits like "increased power," "all-day comfort," "reduced knee pain," or "improved efficiency."
• •Maintain a Confident and Knowledgeable Stance: The copy should consistently project expertise and confidence in the product's ability to deliver results. This builds trust with cyclists looking for serious solutions.
• •Ensure Consistency Across All Touchpoints: Whether it's website copy, email communications, or any future marketing materials (including potential social media), the tone should remain uniform to reinforce the brand identity. Regularly review content to ensure it aligns with the established voice.

Social Perception

Within its Niche (assumption): Customers who find and use their service likely perceive them as a specialized, expert provider of custom cycling solutions. The direct interaction for custom fittings would foster a perception based on personal experience and the quality of the product/service received. General Public: The brand likely has very low to no visibility among the general public or even the broader cycling community that isn't actively seeking custom insole solutions. The name "Three Point Fit" could also cause confusion with Oakley's unrelated eyewear technology if encountered out of context.

Copy Examples

• •Headline: Unlock Your Peak Cycling Performance. Body: Experience the difference with Three Point Fit custom cycling insoles. Engineered by sports podiatry experts, our evidence-based designs optimize biomechanics for enhanced power, superior comfort, and reduced injury risk. Schedule your assessment today.
• •Headline: Precision Support. Unrivaled Comfort. Body: Don't let discomfort dictate your ride. Three Point Fit custom insoles are meticulously crafted to your unique foot profile, providing targeted support where you need it most. Ride longer, stronger, and pain-free.
• •Headline: The Science of Speed: Custom Insoles by Three Point Fit. Body: Gain a competitive edge with insoles grounded in sports science. Our podiatrist-led approach ensures optimal foot alignment and force transfer, translating to measurable gains on the road or trail.
• •Headline: Invest in Your Cycling Future: Prevent Injury, Enhance Performance. Body: Three Point Fit custom cycling insoles are more than an accessory; they're a crucial component of your cycling longevity. By addressing biomechanical inefficiencies, we help you stay injury-free and perform at your best for years to come.
• •Headline: Expertly Crafted for Cyclists, By Cycling Experts. Body: Led by an accredited Sports Podiatrist, Three Point Fit delivers unparalleled expertise in custom cycling orthotics. Experience the fusion of medical knowledge and cycling passion for your ultimate fit and performance.