Brand Tone

Artistic & Creative, Eclectic & Unique, Community-Oriented & Collaborative, Approachable & Passionate, Slightly Edgy & Modern-Vintage

Brand Values

• •Artisanship & Craftsmanship
• •Individuality & Self-Expression
• •Sustainability & Slow Fashion
• •Community Support
• •Creativity & Storytelling

Best Practices

• •Embrace the 'Artist-Curator' Voice: Write with passion and a personal touch, as if sharing a treasured find or a piece of your own art. Use words like 'curated,' 'hand-selected,' 'reimagined,' and 'one-of-a-kind.'
• •Highlight Uniqueness and Scarcity (Authentically): Emphasize the special nature of vintage and handmade items. Phrases like 'limited edition,' 'rare find,' or 'once it's gone, it's gone' can be effective if true.
• •Weave in the Community Aspect: When relevant, mention the collective, local artisans, or the story behind a piece if it connects to a maker. This reinforces the supportive and collaborative value.
• •Use Evocative and Descriptive Language: Instead of just saying 'vintage dress,' describe its era, feel, or unique details. Appeal to the senses and the imagination (e.g., 'a 70s maxi dress that dances with every step,' 'a rustic, hand-thrown pottery mug').
• •Maintain a Balance of Edgy and Approachable: While some items might be more avant-garde, the overall tone should remain welcoming. Use inclusive language and show enthusiasm for helping customers find something they love. Let the passion for vintage and art shine through in a friendly way.

Social Perception

Locally Valued, Unique Destination, Creative Hub, Advocate for Slow Fashion

Copy Examples

• •Headline: Unearth Your Story. Wearable Art, Reimagined. Body: At Three Pigs Vintage, we don't just sell clothes; we craft identities. Discover hand-painted jackets, uniquely reworked vintage, and accessories that speak your language. Dare to be distinct.
• •Headline: More Than Vintage. It's a Vibe. It's Our Collective. Body: Step into Three Pigs Collective, where 60+ local artisans share their passion. From timeless decor to handcrafted gifts and essential Chalk Paint®, find pieces with soul, right here in Pittsburgh.
• •Headline: Own the Unrepeatable. Custom Orders Now Open. Body: Dream it, we create it. Sadie Shoaf is now taking commissions for bespoke hand-painted vintage. Let's collaborate on a piece that's uniquely, undeniably you. Spots are limited – inquire today!
• •Headline: Wear Your Art Out. Vintage Reborn. Body: Each stitch, each brushstroke, a new beginning. Three Pigs Vintage transforms forgotten treasures into modern statements. Explore our latest collection of hand-painted and uniquely curated vintage fashion.
• •Headline: Join the Slow Fashion Movement. Find Your Forever Piece. Body: Tired of the same old? At Three Pigs Vintage, discover clothing and decor with history and heart. Support local makers and embrace a style that’s as sustainable as it is stunning.