Brand Tone

Personal, passionate, adventurous, approachable, friendly, and informative, from the perspective of fellow dog lovers.

Brand Values

• •Natural and Healthy
• •Adventure and Exploration
• •Community and Connection
• •Authenticity and Passion
• •Sustainability

Best Practices

• •Always Tell the Story: Weave the origin story of Jamie, Sam, and Bracken into your communication whenever relevant. This reinforces authenticity and passion.
• •Use Adventurous Language: Incorporate words like "explore," "journey," "summit," "trail," and "adventure" to connect the products with the brand's core value.
• •Speak from a Personal Perspective: Use "we" and "our" to maintain the voice of passionate dog owners, not a faceless company. Share personal anecdotes and experiences with Bracken.
• •Prioritize "Why" Over "What": Instead of just saying a treat is "all-natural," explain why that's important—mentioning benefits like dental health, better digestion, and the absence of harmful additives.
• •Engage and Feature Your Community: Actively solicit and share user-generated content (photos, videos, reviews). This validates the brand's community value and shows that real dogs and owners love the products.

Social Perception

Very positive; trustworthy, caring small business focused on dog health and well-being; high quality products and reliable service; consistent values despite rebranding.

Copy Examples

• •Fuel for the summit, and for the soul. 🏔️ Our 100% Meat Sausages aren't just treats; they're the perfect adventure companions. Made with nothing but the good stuff, because your best friend deserves the peak of nutrition. What trail are you conquering this weekend? #Peak2PeakNaturals #AdventureWithDogs #NaturalDogTreats
• •Your dog's adventure is calling. Are you packed? From greasy pockets to a happy pup, our Adventure Chewb is here to make every journey cleaner and tastier. Pack their favorite natural treats and make memories, not messes. Shop our Adventure Essentials now! #DogAdventures #NaturalTreats #Peak2PeakNaturals
• •More Than a Treat. It's an Adventure. We started Peak II Peak Naturals because our dog, Bracken, deserved better. Now, we're sharing our all-natural treats and adventure gear with you. Join our pack and explore together.
• •Psst... Your Next Adventure Inside (and a treat for your pup!) Hey [Customer Name], We noticed you love exploring as much as we do! That's why we wanted to share our latest 'Chew With A View' location. But what's a view without a chew? Stock up on your pup's favorite all-natural snacks for the journey. Happy trails! - Jamie, Sam & Bracken
• •Packing up happiness, one natural treat at a time! 🐾 From our door to your next adventure. You guys are keeping us busy, and we love you for it! ❤️ #PackingOrders #SmallBusiness #DogTreats #NaturalGoodness