Brand Tone

Community-Focused & Welcoming, Historically Inspired & Virginian, Innovative & Passionate, Casual & Approachable, Quality-Conscious

Brand Values

• •Quality
• •Community Engagement
• •Innovation
• •Radical Independence
• •Freedom of Expression
• •Civic Responsibility
• •Heritage/History

Best Practices

• •Embrace Virginia's Heritage: Consistently weave in references to Virginia history, local landmarks, or regional ingredients in product names, descriptions, and social media storytelling. This reinforces the brand's unique identity.
• •Speak Like a Friendly Neighbor: Use a warm, approachable, and slightly informal tone in all communications. Avoid overly technical jargon unless explaining a specific brewing process to an enthusiast audience. Make customers feel like they're part of the Three Notch'd family.
• •Highlight Community and Collaboration: Regularly showcase partnerships with local businesses, community events hosted or attended, and stories of how the brewery engages with its various locations. This reinforces the values of civic responsibility and community engagement.
• •Champion Quality and Innovation: Whether talking about a flagship beer, a new spirit, or a seasonal dish, subtly emphasize the commitment to quality ingredients and the passion for craft. Share news about expansions and new product lines with excitement.
• •Be Inclusive and Celebratory: Reflect the values of "Radical Independence" and "Freedom of Expression" by creating content that feels inclusive and celebrates the diverse community of customers and employees. Ensure visuals and language are welcoming to all.

Social Perception

Positive & Growing, Community Hub, Innovative Leader, Authentically Virginian

Copy Examples

• •(Instagram Post for a New Seasonal Beer): "🍂 Fall deeper in love with Virginia. Our new [Beer Name] Saison is here, brewed with locally harvested [ingredient] and a nod to the historic [relevant Virginia story]. Taste the season, taste the history. #ThreeNotchdBrewing #VACraftBeer #FallSeasonal #LeaveYourMark"
• •(Facebook Event Promotion): "Gather your crew! Trivia Night is back at Three Notch'd [Location] this Thursday at 7 PM. Good times, great beer, and a chance to show off that big brain of yours. We're all about community, craft, and a little friendly competition. See you there! #CommunityBrewed #TriviaNight #VirginiaBeer #ThreeNotchd"
• •(Website Banner for their Distillery): "Beyond the Brew. Discover Three Notch'd Distilling Co. – crafting small-batch spirits with the same passion and Virginian spirit you've come to love in our beers. Explore our new bourbon and canned cocktails. #VirginiaSpirits #CraftDistillery #LeaveYourMarkDifferently"
• •(Ad Copy for "Uncool" NA Beer): "Cool to be Uncool. All the craft flavor you expect from Three Notch'd, none of the alcohol. Whether you're the DD, taking a break, or just want a great tasting brew anytime, our Uncool Non-Alcoholic line has you covered. #BeUncool #NACraftBeer #ThreeNotchd"
• •(Menu Description for a Food Item): "The Jefferson's Journey Burger: A locally-sourced beef patty, topped with Virginia-smoked cheddar and our signature Hydraulion Red onion jam. A taste of history in every bite, because good stories and great food are meant to be shared. #EatLocal #BeerInfused #VirginiaProud"