Brand Tone

Approachable, passionate, educational, and authentic.

Brand Values

• •Quality & Safety
• •Uniqueness & Customization
• •Affordability & Value
• •Customer-Centricity & Community
• •Expertise & Trust

Best Practices

• •Embrace Passion & Enthusiasm: Let genuine excitement for the products, the art of piercing, and customer satisfaction shine through in the language. Use exclamation points appropriately and positive adjectives.
• •Prioritize Education & Empowerment: Regularly share knowledge about jewelry materials, aftercare, and piercing safety. Frame this information in a helpful, non-judgmental way that empowers customers to make informed choices.
• •Maintain an Approachable & Authentic Voice: Write as if you're talking to a friend who is interested in body art. Be open about the brand's journey and values. Use "we" and "you" to foster connection.
• •Highlight Uniqueness & Quality: Consistently reinforce the brand's commitment to unique designs, customization, and high-quality, safe materials from reputable sources.
• •Foster Community & Interaction: Encourage engagement by asking questions, responding to comments thoughtfully, and sharing customer stories (with permission). Make customers feel like part of the "Three Moons" family.

Social Perception

Three Moons Body Shop is generally perceived positively as a knowledgeable, trustworthy, and customer-focused business.

Copy Examples

• •✨ Shine safely & uniquely! ✨ This stunning new implant-grade titanium piece just landed, and it's waiting to tell YOUR story. Our piercer, Ian (an APP member!), is passionate about helping you find the perfect, high-quality jewelry that’s as safe as it is beautiful. Got questions about titanium? Drop 'em below! #ThreeMoonsBodyShop #SafePiercing #TitaniumJewelry #BodyJewelry #UniqueYou #GreatFallsMontana
• •At Three Moons Body Shop, we believe your jewelry should be as individual as you are. From handcrafted custom chains to a curated selection from the world's finest jewelry brands, we bring over a decade of piercing expertise and a passion for quality to every piece. Explore our collection or visit our Great Falls studio for a piercing experience you can trust. Your journey to unique expression starts here.
• •(Video: Close up of different jewelry types, owner pointing out features) Hey everyone, Ian here from Three Moons! 🌙 Ever wonder what makes quality body jewelry? (Quick shot of threadless vs. externally threaded). We're all about implant-grade materials like titanium and gold, ensuring your piercings heal beautifully and stay happy. Don't settle for mystery metal! Ask us anything about safe jewelry! #BodyJewelryEducation #PiercingSafety #ThreeMoonsTips #KnowYourJewelry
• •Subject: Your Monthly Dose of Unique Awaits! 🌟 Hey [Customer Name], Ready to unbox jewelry that truly gets you? 'The Mix' by Three Moons is more than a subscription; it's a personalized journey into the world of stunning, high-quality body jewelry, handpicked by experts who care. Tell us your style, and let us surprise you with pieces you'll adore. Because you deserve to shine, uniquely. Explore The Mix -> [Link]
• •We're more than just a piercing studio; we're a part of the incredible Great Falls community! Ian started Three Moons with a dream: to offer amazing, affordable jewelry and a safe, welcoming space for everyone to express themselves. We're so grateful for your support! What makes you feel unique? Share with us! #CommunityLove #ThreeMoonsFamily #ExpressYourself #SupportSmallBusinessMT