Brand Tone

Fun, Enthusiastic, and Authentic

Brand Values

• •Fun
• •Quality
• •Affordability
• •Empowerment & Authenticity

Best Practices

• •Lead with Fun: Always frame the narrative around joy, celebration, and fun. Use active, energetic verbs and positive, uplifting adjectives. The core message should be about the positive experience the masks enable.
• •Tell the Story: Consistently weave in the origin story of the three friends and the connection to Mexican tradition. This reinforces authenticity and adds emotional depth to the brand. Mentioning the fair treatment of artisans adds a layer of trust and social value.
• •Use "You" and "We": Speak directly to the customer in a conversational tone. Use "we" to refer to the brand, reinforcing the friendly, human-led identity. This creates a sense of community and personal connection.
• •Keep it Simple and Enthusiastic: Avoid jargon or overly complex language. Use exclamation points and enthusiastic phrasing where appropriate to match the brand's energetic vibe. The copy should be easy to read and feel exciting.
• •Emphasize the Trio of Values: In your copy, try to touch upon the core values of Fun, Quality, and Affordability. Even a simple phrase like "High-quality fun that doesn't break the bank" can effectively communicate the brand's promise.

Social Perception

Three Mask is perceived as a niche brand with a strong, positive, and culturally-focused identity. It is seen as positive and celebratory, culturally appreciative, community-oriented, and unique.

Copy Examples

• •Life’s too short for boring parties. Grab a mask, gather your friends, and let the good times roll. Our masks aren’t just accessories; they’re your ticket to a night of unforgettable fun and laughter. Ready to play? #ThreeMask #JoyfulTradition #PartyInColor
• •Feel the heat? This is more than a mask—it’s a character. Born from a vibrant Mexican tradition and crafted with high-quality fabrics by artisans we proudly call partners. It’s durable, comfortable, and guaranteed to be the life of any party. Wear it and feel the euphoria. #QualityFun #WearYourVibe
• •Find your player 2 (and 3, and 4!). Tag your crew and show us your #ThreeMask transformation. Let's get this party started! 🎭✨ #UnleashTheFun #MaskUp
• •Hey [Name]! We believe every day is worth celebrating. That’s why we’re giving you a sneak peek at our new collection of handcrafted masks. Get ready to add a splash of authentic fun to your life!
• •From backyard fiestas to festival fields, our masks are your go-to for instant fun. Handcrafted with love and built for joy. Discover the tradition, feel the quality, and start the celebration. #ThreeMask #FiestaReady #HandcraftedJoy