Brand Tone

Enthusiastic & Passionate, Family-Friendly & Wholesome, Community-Oriented & Local, Quality-Driven & Handcrafted, Fun & Playful

Brand Values

• •Quality
• •Family
• •Community
• •Joy & Happiness
• •Authenticity
• •Customer Satisfaction

Best Practices

• •Embrace Enthusiasm: Use vibrant, positive, and slightly playful language. Words like "insanely delicious," "burst of fun," "joy," and "love" should feel natural.
• •Highlight Family & Community: Regularly mention the "family-owned" aspect and connections to the local Minnesota community. This builds trust and a personal connection.
• •Emphasize Quality & Craftsmanship: Consistently use terms like "handcrafted," "small batches," "all-natural ingredients," "fire-roasted," and "family recipes" to reinforce the premium nature of the products.
• •Keep it Authentic & Approachable: While enthusiastic, maintain a genuine and down-to-earth voice. Avoid overly corporate or generic marketing speak. Let the passion for popcorn shine through.
• •Focus on the Experience: Don't just sell popcorn; sell the joy, the fun, the treat, the community feeling, and the delicious experience that comes with it. Connect with the emotions your product evokes.

Social Perception

Positive & Highly-Rated, Reliable & Trustworthy, Giftable & Appealing, Local Gem, Associated with Fun & Treats

Copy Examples

• •Headline: Stop Dreaming, Start Popping! ✨ Body: Tired of blah snacks? The Price family at Three Mad Poppers is on a mission to bring you the MOST insanely delicious gourmet popcorn you've ever tasted. Handcrafted in small batches with love, real butter, and non-GMO corn – because you deserve the best! Taste the difference. #ThreeMadPoppers #GourmetGoodness #FamilyMade
• •Headline: Fuel Your Fun with Flavors that POP! 🌈 Body: From our family to yours, Three Mad Poppers is spreading joy, one kernel at a time! Whether it's our vibrant Rainbow Popcorn for the kids or a classic caramel for your cozy night in, each bite is a burst of happiness. Made fresh daily, just for you! What's your flavor? #PopcornPerfection #MinnesotaMade #SnackHappy
• •Headline: Quality You Can Taste. Community You Can Feel. ❤️ Body: At Three Mad Poppers, we're not just making popcorn; we're crafting experiences. We believe in real ingredients, handcrafted care, and building connections within our New Germany community. Join our popcorn family and taste the tradition! #SupportLocalMN #HandcraftedPopcorn #TasteTheJoy
• •Headline: The Secret's Out: It’s Fire-Roasted & Family-Recipe Fresh! 🔥 Body: Ever wonder why our popcorn is so "insanely delicious"? It's our commitment to fire-roasting every batch and using cherished family recipes made from scratch. No shortcuts, just pure, all-natural popcorn perfection. Treat yourself to Three Mad Poppers! #ArtisanPopcorn #FamilyRecipes #SimplyTheBest
• •Headline: Gift Happiness. Gift Three Mad Poppers. 🎁 Body: Looking for the perfect, joy-filled gift? Our gourmet popcorn tins and Mad Popper Packs are handcrafted with the finest ingredients, making every occasion a little more delicious. Share the love, share the pop! Order yours today. #GiftIdeas #PopcornLove #ThreeMadPoppersDelivers