Brand Tone

Friendly and Approachable, Helpful and Informative, Relatable and Authentic, Value-Oriented

Brand Values

• •Practicality
• •Quality
• •Value for Money
• •Family-Centric
• •Customer Communication & Support
• •Eco-Conscious (Implied)

Best Practices

• •Speak Parent to Parent: Use language that resonates with the everyday experiences, challenges, and joys of parenting. Avoid overly technical jargon unless explaining a specific product benefit clearly.
• •Emphasize Solutions and Benefits: Focus on how the products make parents' lives easier, save them money, or are better for their children. Highlight the practical advantages.
• •Maintain a Friendly and Accessible Voice: Use contractions, ask questions to engage the audience, and incorporate a warm, approachable style. Imagine you're talking to a friend who's also a parent.
• •Be Authentic and Transparent: Share the family story where relevant. Be honest about product features and address customer queries openly, as highlighted in their value of communication.
• •Incorporate a Touch of Playfulness: The brand name "Three Little Imps" allows for a slightly playful and lighthearted tone, especially when appropriate to the product or context (e.g., "devilish imp" in a relatable parenting moment). This can make the brand more memorable and endearing.

Social Perception

Generally Reliable, Positive for Product Functionality and Value, Appreciation for Design and Practicality, Responsive Customer Service, Seen as a Family Business, Mixed Feedback on Specific Details.

Copy Examples

• •Homepage Banner: "Messy moments? We've got you covered! Explore our parent-approved essentials for easier, happier days with your little imps."
• •Reusable Nappy Product Page: "Wave goodbye to nappy dramas! Our super-soft, ultra-absorbent reusable nappies are kind to baby's skin and the planet. Plus, think of the pennies saved! As parents ourselves, we know every little helps."
• •Social Media Post (Facebook/Instagram): "Juggling parenting life like a pro? 😉 We see you! Our [Product Name, e.g., Backpack Changing Bag] is designed by parents, for parents, to keep all your essentials in one stylish, easy-to-reach place. What’s your biggest parenting hack? Share below! #ParentingWin #ThreeLittleImps #BabyGear"
• •Email Subject Line (for a sale): "Little Imps, Big Savings! Treat your tiny tot (and yourself!)."
• •Blog Post Intro: "Let's talk about [Parenting Challenge, e.g., Sleep Regressions]. We’ve all been there, bleary-eyed and desperate for a solution. Here are a few tried-and-tested tips from our family to yours to help navigate this tricky phase."