Brand Tone

Artist-Centric, Passionate (about music), Creative & Collaborative, Professional & Service-Oriented (in their B2B communication), Direct and Informative (on their policies)

Brand Values

• •Authenticity: Helping artists authentically represent themselves through merchandise.
• •Connection: Facilitating meaningful connections between artists/brands and their audiences.
• •Quality & Storytelling: Creating 'timeless pieces' and 'merch that stands out, tells a story, and moves.'
• •Collaboration: Partnering closely with talent.
• •Customer Experience (aspired): Offering a streamlined e-commerce solution and dedicated customer service, though execution is sometimes perceived as inconsistent by customers.
• •Accessibility: Committing to an inclusive and accessible shopping experience.

Best Practices

• •Prioritize the Artist: Always frame the narrative around the artist or brand partner. Use language that highlights their unique story, vision, and the collaborative process.
• •Emphasize 'Meaningful Connection': Consistently use words and phrases that speak to the bond between artists and fans, and how the merchandise facilitates this connection (e.g., 'share the story,' 'own a piece of the experience,' 'connect with the music on a new level').
• •Showcase Creativity and Quality: Use descriptive language that reflects the 'timeless,' 'creative,' and 'storytelling' aspects of the merchandise. Avoid generic product descriptions; instead, highlight what makes each piece special and reflective of the artist.
• •Maintain a Passionate Yet Professional Voice: Let the genuine 'love for music' shine through, especially in more brand-focused communications, while ensuring that service descriptions and policy information are clear, professional, and direct.
• •Address Customer Experience Proactively (and Back It Up): While the copy should reflect an ideal customer experience, it's crucial for the company to actively work on improving and aligning its actual service with this messaging. For copywriting, this means using reassuring language about support and quality, but this must be supported by operational improvements to build trust and mend any negative perceptions.

Social Perception

For Artists/Industry: Likely perceived as a dedicated merchandise partner that understands the music and entertainment space, capable of creating unique products and managing e-commerce. Their roster of diverse artists suggests a level of trust and appeal within the industry. For Customers (End Consumers): Perception is mixed. Positive: Excitement for exclusive artist merchandise. Some customers appreciate direct communication channels like Instagram DMs. Negative: Frustrations exist regarding order fulfillment issues (damaged goods, incorrect sizing), shipping times, and the responsiveness/effectiveness of customer service in resolving problems. There's a sentiment among some that the quality and service don't always match the price point or the brand's promises.

Copy Examples

• •Headline: Beyond the Music: Wear the Story. Body: At ThreeFour, Inc., we collaborate with your favorite artists to bring their vision to life. Discover exclusive merch that’s more than just an item – it’s a piece of their world, crafted with creativity and a deep love for music. Shop the latest drops now.
• •Social Media Post (Image of new artist merch): Caption: Fresh from [Artist Name]'s universe to yours. ✨ We've partnered with [Artist Name] to create a collection that truly resonates. Timeless design, authentic expression. Tap to shop and own a piece of the story. #ThreeFourCo #[ArtistName] #MusicMerch #CreativeCollaboration
• •Email Subject: [Artist Name] x ThreeFour: Merch That Moves You. Body: Get ready to experience [Artist Name]'s music in a whole new way. We've worked closely with them to design and deliver high-quality, unique merchandise that you won't find anywhere else. From concept to your collection, it's all about meaningful connection. Explore the new arrivals.
• •Website 'About Us' Snippet: Text: We're ThreeFour, Inc. – your partners in authentic artist merchandise. Rooted in a deep love for music and a passion for creative collaboration, we help artists connect with their fans through timeless pieces that tell a story. We handle the strategy and execution, so the art can speak for itself.
• •Service Description for Artists: Headline: Amplify Your Artistry. We Make Merch Memorable. Body: Let ThreeFour, Inc. be the team behind your merchandise. We offer full-service solutions, from creative design and strategic e-commerce to VIP experiences and pop-up shops. Our focus is on collaboration and crafting quality products that authentically represent your brand and resonate deeply with your audience. Let's create something unforgettable together.