Brand Tone

Inspiring & Creative, Helpful & Solution-Oriented, Friendly & Approachable, Enthusiastic & Passionate, Modern & Design-Forward

Brand Values

• •Creativity & Self-Expression
• •Quality & Durability
• •Sustainability & Eco-consciousness
• •Functionality & Problem-Solving
• •Customer-Centricity
• •Innovation
• •Made in the USA

Best Practices

• •Speak to Aspirations, Solve Problems: Frame copy around how Felt Right helps customers achieve their desired aesthetic (aspirations) while addressing practical needs like noise reduction or organization (problem-solving). Tone: Helpful, Inspiring.
• •Embrace Visual Language: Use descriptive and evocative words that paint a picture of the product's beauty, texture, and the ambiance it creates. Tone: Creative, Modern.
• •Highlight Eco-Credentials Subtly but Consistently: Weave in the sustainable aspects naturally, reinforcing the brand's commitment without being preachy. Values: Sustainability, Quality.
• •Foster a Sense of Community and Creativity: Encourage user-generated content, ask questions, and use inclusive language that invites customers to share their design journeys. Tone: Friendly, Enthusiastic.
• •Maintain Clarity and Simplicity: While being creative, ensure that the core benefits (design, acoustics, ease of use) are communicated clearly and concisely. Avoid overly technical jargon. Tone: Approachable, Solution-Oriented.

Social Perception

Innovative & Unique, High Quality & Premium, Stylish & Aesthetically Pleasing, Eco-Friendly, Effective for Sound Dampening, Fun & Engaging, Good Customer Support

Copy Examples

• •Headline: Sound Down, Style Up. Your Walls, Reimagined. Body: Tired of echo and uninspired walls? Felt Right brings you customizable, eco-friendly felt tiles that absorb sound and express your unique style. Design your quiet, beautiful space today. #FeltRight #SoundDampening #HomeDecor
• •Headline: Unleash Your Inner Designer. We'll Handle the Noise. Body: Create a stunning feature wall that speaks volumes (quietly!). Our easy-to-install, durable felt tiles are made from recycled materials, perfect for a stylish and serene home or office. What will you design? #AcousticArt #DIYDesign #SustainableStyle
• •Headline: From Drab to Fab (and Quiet!). It's Felt Right. Body: Transform any room with the vibrant colors and captivating textures of Felt Right tiles. Loved by designers and DIYers alike for their beauty, sound-dampening magic, and eco-friendly cred. Get inspired! #WallTransformation #OfficeUpgrade #CreativeSpaces
• •Headline: Your Vision. Our Tiles. Endless Possibilities. Body: Don't just decorate, create! With Felt Right's interactive design tool and endless color and shape combinations, crafting your perfect acoustic wall art is simple and fun. Made with love in the USA. #CustomDecor #FeltGood #SoundSolution
• •Headline: Hear the Difference. See the Style. Feel the Joy. Body: Experience the triple delight of Felt Right: a quieter room, a stunning visual upgrade, and the satisfaction of choosing sustainable, American-made quality. Ready for a space that truly feels right? #HomeImprovement #NoiseReduction #DesignInspo