Brand Tone

Authentic, Transparent, Passionate, Dedicated, Down-to-Earth, Relatable, Health-Conscious, Wholesome, Slightly Educational, Premium Artisan

Brand Values

• •Purity & Quality: "100% pure, delicious, and good for you." They stress "unfiltered + raw" and that "our bees put the good stuff in, we never take it out."
• •Authenticity & Tradition: "We make honey the old fashioned way." This connects to their multi-generational beekeeping roots.
• •Health & Wellness: "Raw honey helps you sleep better, recover faster, and live healthier." They target those who "see being wealthy as having a body and mind that will be healthy for a long, long time."
• •Sustainability & Environmental Responsibility: They use plastic-free, recyclable, or compostable packaging. They highlight that local honey is an environmentally friendly sweetener. Their mission includes caring for bees sustainably.
• •Family & Community: Emphasizing "Family-made" and their start at local farmers' markets. They aim to connect with people tired of overprocessed food.
• •Transparency: Being open about their process and frustration with the conventional food system.

Best Practices

• •Always Prioritize Authenticity: Share genuine stories about the farm, the bees, and the family. Avoid overly corporate or generic language. Let the passion for pure, natural products shine through.
• •Educate Gently: Inform your audience about the benefits of raw honey and the differences from processed alternatives without being preachy. Frame it as sharing valuable knowledge rather than criticizing.
• •Use Simple, Wholesome Language: Reflect the natural, unprocessed nature of your products in your words. Terms like "pure," "real," "nourishing," "farm-fresh," and "handcrafted" align well.
• •Maintain a Warm, Approachable Voice: Whether it's social media captions, email newsletters, or website copy, write as if you're talking to a friend or a valued member of your community. Respond to comments and reviews in a personal and appreciative manner.
• •Visually Reinforce the Tone: Ensure that all visuals (photography, videography, graphics) consistently reflect the brand's values of nature, family, authenticity, and quality. The packaging redesign is a good example of aligning visuals with brand identity. This synergy between words and images is key.

Social Perception

Highly Trusted, Delicious & Superior Taste, Healthy Choice, Ethical & Responsible, Worth the Price

Copy Examples

• •Headline: Taste the Difference Real Makes. Body: Tired of bland, processed honey? At Three Foragers, we keep things simple. Just pure, raw honey, harvested with care on our family farm in Saskatoon. The way honey should be. #RealHoney #FarmToJar #UnfilteredGoodness
• •Headline: From Our Hives, To Your Home. Sweetness You Can Trust. Body: We started Three Foragers because we believe everyone deserves food that's as honest as it is delicious. Our small-batch creamed honey is a taste of that belief – pure, unprocessed, and full of natural goodness. #FamilyFarm #SupportLocalSK #PureHoney
• •Headline: More Than Just Sweet. It's a Jarful of Wellness. Body: Discover the wholesome benefits of raw, unfiltered honey. From boosting your immunity to sweetening your mornings the healthy way, Three Foragers honey is nature's gift, bottled with care. #RawHoneyBenefits #HealthySweetener #ThreeForagersWellness
• •Headline: Remember What Real Honey Tasted Like? We Do. Body: That unforgettable, rich flavour of pure honey from your childhood? We're bringing it back. Our award-winning creamed honey is made the old-fashioned way – never pasteurized, never blended. Just 100% Canadian goodness. #TasteOfNostalgia #AwardWinningHoney #ArtisanHoney
• •Headline: Small Batches, Big Flavour. Zero Compromises. Body: Why choose between amazing taste and natural ingredients? With Three Foragers, you don't have to. Our family crafts every jar of honey and every delicious caramel with a commitment to purity and quality you can taste. #SmallBatchGoodness #NaturalIndulgence #KnowYourFarmer