Brand Tone

Professional, Innovative, and Caring

Brand Values

• •Innovation and Technology
• •Care and Accessibility
• •Responsibility and Sustainability
• •Australian Ownership

Best Practices

• •Lead with the 'Why': Always connect the technology back to the core values of care, safety, and accessibility. Every piece of copy should answer not just what the product is, but why it matters in improving someone's life.
• •Maintain a Professional and Trustworthy Voice: Avoid slang, overly casual language, or humor that could undermine the seriousness of 'Care Tech.' The tone should inspire confidence and reliability.
• •Emphasize Australian Roots: Consistently mention 'Australian-owned,' 'local development,' or 'designed for Australia' to build trust and a sense of community. This is a key differentiator.
• •Use 'Caring' Vocabulary: Incorporate words like 'empower,' 'connect,' 'support,' 'safety,' and 'well-being' to reinforce the brand's mission beyond just being a tech company.
• •Be Forward-Looking and Innovative: Use language that conveys a sense of progress and leadership in the tech space, such as 'pioneering,' 'the future of,' and 'revolutionizing,' to align with their stated mission.

Social Perception

The public perception of the 'Three Feet' brand itself appears to be limited, as consumers are more likely to interact with and form opinions about their individual product lines. As a supplier to major retailers like BIG W, the perception is likely one of a reliable and established wholesaler of electronic goods. The explicit statements about being Australian-owned and focusing on 'Care Tech' are likely intended to foster a positive perception of trustworthiness and social responsibility among their business partners and, by extension, end-users who are aware of the parent company. Without direct customer reviews of the parent brand, the overall perception is neutral-to-positive, largely shaped by the professional presentation of their website and their stated mission.

Copy Examples

• •Technology with a heart. At 3 Feet Solutions, we innovate for a better, safer, and more connected life. Discover how our Australian-owned technology is making care accessible to all.
• •Innovated by 3 Feet Solutions. Designed for your life. This isn't just a device; it's our commitment to quality, care, and smarter living, right from the heart of Australia.
• •We are 3 Feet Solutions, where cutting-edge technology meets genuine care. As a proudly Australian company, we are dedicated to developing electronics that not only perform but also protect and empower our communities.
• •Partner with 3 Feet Solutions and bring 'Technology that cares' to your customers. Our diverse portfolio of consumer electronics is built on a foundation of innovation, sustainability, and a deep understanding of the Australian market.
• •What does the future of care look like? At 3 Feet Solutions, we believe it starts with accessible, meaningful technology. We're proud to be the Australian-owned force behind the brands making a difference in homes across the country. #TechWithPurpose #AustralianInnovation #CareTech