Brand Tone

Helpful and Customer-centric, Confident and Assuring, Value-driven, Approachable and Solution-Oriented

Brand Values

• •Quality & Durability
• •Affordability & Value
• •Customer Well-being & Comfort
• •Customer Satisfaction & Trust
• •Innovation

Best Practices

• •Focus on "You, Not Just We": Frame benefits around the customer's needs, problems, and aspirations (e.g., "Your back will thank you," "Making your workday a bit more comfortable"). This reinforces the customer-centric value.
• •Use Clear, Confident Language: Avoid jargon where possible. State benefits and guarantees directly and confidently (e.g., "unmatched stability," "premium quality without the premium price tag").
• •Highlight Value and Affordability: Consistently weave in the message of getting high-quality ergonomic solutions without overpaying. This is a core differentiator.
• •Incorporate Trust Signals: Reference positive reviews, customer numbers, warranties, and guarantees in copy where appropriate to build credibility and reinforce the brand's reliability.
• •Maintain Solution-Oriented Messaging: Position Shappa products as the answer to common workspace discomforts and productivity challenges, emphasizing improved well-being and efficiency.

Social Perception

Positive for Product Quality and Value, Trusted Seller, Good Customer Service (implied), Limited Public Social Media Presence

Copy Examples

• •Headline: Stop Overpaying for Comfort. Get Premium Ergonomics That Work for Your Budget. Body: At Shappa, we believe a comfortable and healthy workspace shouldn't break the bank. Discover our innovative ergonomic chairs and standing desks, designed for ultimate support and built to last—all without the premium price tag. Experience the Shappa difference today!
• •Headline: Your Back Will Thank You. And So Will Your Wallet. Body: Long hours at your desk? Shappa's ergonomically certified chairs and desks are engineered for your well-being, promoting better posture and reducing strain. Invest in your health and productivity with Shappa’s smart, affordable solutions. Feel the comfort, see the value.
• •Headline: Upgrade Your Workday. Not Your Spending. Body: Imagine an office setup that adapts to you, enhancing focus and energy. Shappa makes it a reality with high-quality, adjustable ergonomic furniture that’s surprisingly affordable. Join 150,000+ happy customers who’ve transformed their work lives with Shappa.
• •Headline: The Secret to a More Productive Day? It Starts With Shappa. Body: Don’t let discomfort derail your focus. Our ergonomic chairs and standing desks are crafted for superior comfort and support, helping you achieve more. With our 30-day money-back guarantee and 5-year warranty, your satisfaction is our priority.
• •Headline: Quality Ergonomics. Honest Prices. That’s the Shappa Promise. Body: We cut out the middleman, not the quality. Shappa delivers exceptional ergonomic furniture direct to you, ensuring you get the best value for a healthier, more comfortable workspace. Explore our range and feel the difference.