Brand Tone

personal, resilient, and whimsical

Brand Values

• •Resilience and Adaptation
• •Authenticity and Hand-Crafted Quality
• •Joy and Whimsy
• •Connection to Nature and Life Experiences

Best Practices

• •Always Lead with the Personal Story: Weave elements of the founder's story into product descriptions, social media posts, and all marketing materials.
• •Emphasize "Handmade" and "Unique": Consistently use language that highlights the artisanal nature of the products, such as "handcrafted," "small-batch," "one-of-a-kind," and "perfectly unique."
• •Maintain a Whimsical and Joyful Voice: Use optimistic and cheerful language, building upon examples like "happily playing in mud" and "a touch of whimsy."
• •Connect to Inspiration: When describing products, always tie them back to the sources of inspiration, whether it's nature, travel, or personal experiences, to reinforce authenticity.
• •Be Transparent and Authentic: Continue to be open about being a one-person business to build trust and a personal connection with customers.

Social Perception

A small, artisanal business with a compelling and inspiring backstory; viewed as trustworthy with products made with genuine passion and care; perception is controlled and intimate due to limited online reach.

Copy Examples

• •From my little blue studio to your home, a new collection of mugs is here to bring a little extra joy to your morning coffee. Each one is handcrafted with a story to tell. Find the piece that speaks to you.
• •I'm a wife, a mom, an Air Force veteran, and a potter. Life threw me a curveball, but I found my joy in throwing clay. Every piece I create is a little piece of my story, and I hope it brings a smile to your face.
• •Inspired by the misty mornings of the Pacific Northwest, our new seasonal collection is here. Bring the beauty of nature indoors with these one-of-a-kind pottery pieces, handmade with love and a touch of whimsy.
• •From a lump of clay to a finished piece, my hands are part of every step. This is more than just pottery; it's a testament to resilience and the beauty of handcrafted art. Thank you for supporting a one-woman-show!
• •Life is a beautiful adventure. Our charcuterie boards are designed to be a part of your special moments, big and small. Handcrafted to be as unique as the memories you'll make with them.