Brand Tone

sincere, respectful, and community-oriented

Brand Values

• •Faith and Modesty
• •Quality Craftsmanship
• •Customer Trust and Service
• •Community Focus

Best Practices

• •Always Lead with Respect and Community: Begin communications, especially on social media and email, with respectful and familiar greetings (e.g., "As salaam alaikum") to reinforce the brand's community-centric and faith-based identity.
• •Highlight Craftsmanship and Quality: Consistently use words like "crafted," "stitched," "quality fabric," and "seamstress" to remind customers of the high-quality, handmade nature of the products, which is a key differentiator.
• •Emphasize Trust and Customer Satisfaction: Frame your copy around customer satisfaction. Use phrases like "we aim to earn your trust" and "we take pride in making sure our clients are pleased" to address potential concerns about online ordering.
• •Use "You"-Centric Language: Speak directly to the customer ("you" and "your") to maintain a personal and service-oriented tone. For example, instead of "Our clothes are high-quality," use "You'll love the quality and fit of your new garment."
• •Incorporate Testimonials into Marketing: Regularly feature customer reviews in social media posts, ads, and on product pages. This leverages the powerful social proof the brand has already built and reinforces its value proposition of being a trusted, community-approved business.

Social Perception

Threadz By M is perceived very positively by its target audience. Customers see the brand as a reliable and high-quality source for modest wear. The owner is viewed as a talented and trustworthy seamstress who provides excellent, personalized service. The repeated praise for garment fit, quality, and the positive customer experience indicates a strong and favorable reputation within its niche market. Customers express a sense of relief and gratitude at having found a business that meets their specific apparel needs so well.

Copy Examples

• •Elegance in every stitch. ✨ Our new Aline Tunic is designed with you in mind—flowing, comfortable, and beautifully modest. Made with premium ITY fabric for a perfect drape. We take pride in creating pieces you'll love to wear time and time again. DM us for custom sizing! #ThreadzByM #ModestFashion #HandmadeWithLove #CoveredAndConfident
• •Quality You Can Trust, Modesty You Can Cherish. Welcome to Threadz By M—your home for beautifully crafted garments. Every piece is sewn with care, just for you.
• •Tired of searching for modest clothing that truly fits? At Threadz By M, we specialize in high-quality, custom-fit garments for women and children. From everyday tunics to elegant khimars, experience the difference of a perfect fit. Shop our collection today.
• •Subject: A special collection, crafted for our sisters. Body: As salaam alaikum, We are so excited to share our new collection with you! These pieces were designed with grace and devotion, using quality fabrics that we know you'll adore. Thank you for trusting us to keep you covered. With appreciation, Threadz By M.
• •Function meets faith in our new breastfeeding-friendly tunic. Thoughtfully designed for modern mothers, this piece offers discreet comfort without compromising on modesty or style. Crafted from soft, durable fabric, it’s a garment made to support you through your day.