Brand Tone

Approachable and Friendly, Practical and Reassuring, Upbeat and Positive, Stylish yet Accessible

Brand Values

• •Inclusivity: A core value is designing for women of all shapes and sizes and all ages, with a consistent size range (typically 8-22) reflecting this.
• •Affordability: Providing stylish, contemporary fashion at an accessible price point is a key tenet of the brand.
• •Style & Modernity: Threadz aims to deliver current, on-trend, and contemporary designs that allow women to feel fashionable.
• •Comfort & Practicality: The emphasis on everyday wear, effortless style, and garments that FIT well underscores a commitment to comfort and practicality for real life.
• •Empowerment & Confidence: The brand seeks to instill confidence in its wearers, helping them to shine and feel good in their clothes.
• •Australian Designed: Pride in its Australian roots and design is a frequently mentioned attribute.

Best Practices

• •Champion Inclusivity Actively: Always use language that makes all women feel seen and catered to. Regularly mention the size range and suitability for different ages and body types.
• •Marry Style with Everyday Realities: Continuously highlight that Threadz offers modern, on-trend fashion that is also practical, comfortable, and easy to wear for daily life.
• •Infuse Positivity and Empowerment: Use an upbeat, encouraging tone. Focus on how the clothing helps women express themselves and feel confident.
• •Frame Affordability as a Smart Choice: Position the accessible price point as a positive aspect that allows for style without financial strain, reinforcing the value proposition.
• •Speak the Language of Your Customer: Keep the copy relatable, friendly, and clear. Avoid overly technical fashion industry terms, opting for language that resonates with the everyday Australian woman.

Social Perception

Reliable Source for Everyday Fashion, Size-Inclusive Champion, Value for Money, Trustworthy Fit, Part of a Respected Portfolio

Copy Examples

• •Headline: Love Your Look, Every Single Day. That’s Threadz. Body: Why choose between feeling comfortable and looking fabulous? Threadz brings you Australian-designed fashion that truly fits, offering contemporary styles for every woman, every size. Affordable, effortless, and oh-so-you. #ThreadzFashion #StyleForEveryStory
• •Headline: Real Style for Real Life. Discover Threadz. Body: From school runs to coffee dates, Threadz has you covered. Our upbeat collection is all about modern, wearable pieces that celebrate your shape and your budget. Feel confident, look amazing. Sizes 8-22. #ThreadzAU #EverydayChic
• •Headline: Your Wardrobe Refresh Starts with Threadz. Body: Breathe new life into your style with Threadz! We craft fashion that’s as fun and versatile as you are. Think flattering fits, on-trend designs, and prices that let you say 'yes!' to that extra piece. #MyThreadzStyle #FeelGoodFashion
• •Headline: Effortless Dressing, Elevated Style. It's Threadz. Body: Getting ready should be the easiest part of your day. Threadz offers a beautiful range of mix-and-match pieces, all designed in Australia to offer the perfect blend of comfort, style, and affordability. For women of all ages and sizes. #SimplyThreadz #AustralianStyle
• •Headline: Fit, Fashion, Fabulous. Find it All at Threadz. Body: Experience the difference of fashion that truly understands you. Threadz is dedicated to creating inclusive, stylish, and affordable clothing that makes you look and feel fantastic. Step into your confidence with Threadz. #ThreadzForAll #ConfidenceIsTheBestOutfit