Tono de Marca

Witty, Conscious, and Empowering.

Valores de Marca

• •Sustainability
• •Creativity & Self-Expression
• •Quality Craftsmanship
• •Transparency

Mejores Prácticas

• •Create a Brand Voice Chart: Develop an internal document that clearly defines the brand's tone. Use columns like 'We are...' (e.g., Witty, Conscious) and 'We are not...' (e.g., Sarcastic, Preachy) to provide clear guidelines for any writer.
• •Prioritize Value-Based Language: Weave the brand's core values (like sustainability and craftsmanship) into all copy, from product descriptions to social media posts. Instead of just saying a shirt is 'high-quality,' explain why (e.g., 'made with reinforced seams and durable organic cotton').
• •Speak to a Specific Person: Write as if you are talking to a single ideal customer. This makes the copy more personal, relatable, and engaging than writing for a broad, faceless audience.
• •Maintain Consistency Across All Channels: The witty and conscious tone used on Instagram should also be present in customer service emails, website copy, and packaging. Inconsistency can erode brand trust.
• •Review and Refine Regularly: Re-evaluate your copy and brand voice every 6-12 months. As the brand grows and the market evolves, small adjustments may be needed to ensure the tone remains relevant and effective.

Percepción Social

The goal is for Thready Shop to be perceived as the go-to brand for stylish, high-quality apparel that doesn't compromise on ethics. Customers should feel proud to wear the brand, viewing it as a reflection of their own creativity and commitment to conscious consumerism. It should be seen as a community-focused brand that is both trend-aware and timeless.

Ejemplos de Copy

• •Wear your art on your sleeve. Literally. Our new 'Creator Crewneck' is made from 100% organic cotton and features embroidery stitched to inspire. Look good, feel good, do good. #ThreadyShop #SustainableStyle #WearableArt
• •Headline: Clothes You'll Actually Want to Keep. Sub-headline: Thoughtfully designed. Ethically crafted. Made for the long haul. Explore collections that tell a story.
• •Subject: Not Another Fast Fashion Drop. Body: Tired of clothes that fall apart after three washes? So were we. That's why we created Thready Shop. We focus on timeless designs and impeccable craftsmanship, so you can build a wardrobe that matters. See what’s new and made to last.
• •Headline: Style That's as Good as it Feels. Primary Text: You shouldn't have to choose between looking great and making an ethical choice. At Thready Shop, our apparel is crafted from sustainable materials with transparent production. Shop our collection and join the slow fashion movement!
• •Title: The 'Doodle' Tee in Oat Milk Description: Inspired by late-night creative sessions and too much coffee, the Doodle Tee is your new uniform for making things happen. Silky-soft GOTS-certified organic cotton meets a quirky, minimalist design you won’t find anywhere else. It’s not just a t-shirt; it’s a conversation starter.