Tono de Marca

aspirational, friendly, and promotional

Valores de Marca

• •Accessibility
• •Quality & Curation
• •Customer-Centric Service
• •Inclusivity
• •Holistic Lifestyle

Mejores Prácticas

• •Bridge Fashion and Lifestyle
• •Segment the Tone by Channel
• •Emphasize "Affordable Quality"
• •Incorporate Inclusive Language
• •Tell the "Curation" Story

Percepción Social

The intended social perception is that of a reliable, on-trend, and customer-focused online boutique. The brand wants to be seen as the go-to destination for fashion-forward women who appreciate both quality and value. The professional website, clear policies on shipping and returns, and accessible customer service email contribute to an image of trustworthiness and dependability. The active blog and styled Instagram content position them as a knowledgeable resource for fashion trends, further solidifying their expert status in the eyes of the consumer.

Ejemplos de Copy

• •Effortless elegance has arrived. Introducing the Mara Maxi Dress, where a dreamy watercolor print meets a stunning criss-cross back. Perfect for sunset dinners or your next special event. How would you style it? ✨ #ThreadAndVineStyle #MaxiDress #BoutiqueFashion
• •🤫 50% Off Is Ending... Don't Miss Out!
• •Your Home, Your Style. ✨ Discover curated finds—from dried florals to unique décor—that make your space feel as special as your wardrobe. Shop Home + Gifts.
• •At Thread + Vine, we believe style shouldn't break the bank. Discover unique, quality-checked pieces and enjoy free shipping on orders over $50. Your new favorite outfit is waiting.
• •Unwind and reveal your natural radiance. Our 100% natural 'Glow' facial steam is your at-home spa moment. A refreshing blend of eucalyptus, lemon, and rosemary oils to relax your mind and leave your skin glowing. The perfect morning pick-me-up or evening ritual. Vegan and cruelty-free.