Brand Tone

Nurturing & Encouraging, Creative & Inspiring, Friendly & Approachable, Helpful & Educational, Passionate

Brand Values

• •Creativity & Self-Expression
• •Learning & Skill Development
• •Quality
• •Community & Connection
• •Joy of Handmade
• •Customer Support

Best Practices

• •Embrace the "Nurturing Teacher" Voice: Always aim to be encouraging, patient, and supportive in your language. Break down complex ideas simply. Use phrases like "You've got this!" or "Let's walk through this together."
• •Speak from Passion, Share the Joy: Let your genuine love for embroidery shine through. Use enthusiastic and inspiring language. Share personal anecdotes or what excites you about a particular design or technique, just like the "Embroidery Mom Life" approach.
• •Be Approachable and Human: Engage directly with your audience. Respond to comments and questions warmly and personally. Don't be afraid to show the human side behind the brand, including the occasional imperfection or learning moment.
• •Focus on Empowerment and Creativity: Frame your products and content around what they enable the customer to *do* and *create*. Highlight the journey of "thread unraveling into art". Use active, empowering verbs.
• •Maintain Visual Consistency that Reflects the Tone: Ensure your visuals (photos, videos, graphics) align with the friendly, creative, and inspiring tone. Bright, clear, and aesthetically pleasing imagery that showcases the beauty of embroidery will reinforce the verbal messaging.

Social Perception

Positive & Trusted, Helpful Resource, Inspiring & Engaging, Reliable, Relatable (especially on TikTok)

Copy Examples

• •Unleash your inner artist! ✨ Our new 'Bloom & Stitch' kit has everything you need to go from curious beginner to proud creator. Gentle guidance, beautiful results. Where will your thread take you? #threadunraveled #embroiderylove #crafternoon
• •Want to personalize that denim jacket? Or add a floral touch to a tote? Our Stick & Stitch patterns make it magically easy! Just peel, stick, stitch, and dissolve. Artful embroidery is just a stitch away. #stickandstitch #DIYfashion #threadunraveledart
• •New tutorial just dropped! 🎬 Learn the secrets to the perfect French Knot with Sarah from threadunraveled. Grab your hoop and let's get stitching together! Watch now on our YouTube channel. #embroiderytutorial #learnwiththread #craftycommunity
• •Look at this STUNNING piece created by @[customerhandle] using our 'Wild Botanicals' pattern! 😍 We're so inspired by your creativity! Share your #threadunraveled creations with us for a chance to be featured. Happy stitching!
• •It's more than just thread and fabric; it's a moment of peace, a spark of creativity, a handmade hug. Find your quiet joy in every stitch. What are you unraveling today? #threadunraveled #mindfulstitching #handmadeisheartmade